Thursday, December 26, 2019
Overview of Spanish Verb Tenses
It almost goes without saying that the tense of a verb depends upon when the verbs action takes place. So it shouldnt be surprising that the Spanish word for tense in the grammatical sense is tiempo, the same as the word for time. In the simplest sense, there are three tenses: the past, present, and future. Unfortunately for anyone learning most languages, including English and Spanish, it is seldom that simple. Spanish also has a tense not connected to time, as well as two types of simple past tenses. Overview of Spanish Tenses Although both Spanish and English have complex tenses that use auxiliary verbs, students often begin by learning four types of simple tenses: The present tense is the most common tense and the one invariably learned first in Spanish classes.The future tense is most often used to refer to events that havent happened yet, but it can also be used for emphatic commands and, in Spanish, to indicate uncertainty about current happenings.The past tenses of Spanish are known as the preterite and the imperfect. To simplify, the first is usually used to refer to something that happened at a specific point in time, while the latter is used to describe events where the time period isnt specific.The conditional tense, also known in Spanish as el futuro hipotà ©tico, the future hypothetical, is different than the others in that it isnt clearly connected with a particular time period. As the name implies, this tense is used to refer to events that are conditional or hypothetical in nature. This tense should not be confused with the subjunctive mood, a verb form that also can refer to actions that arent necessarily real. Verb Conjugation In Spanish, verb tenses are formed by changing the endings of verbs, a process known as conjugation. We sometimes conjugate verbs in English, for example adding -ed to indicate the past tense. In Spanish, the process is much more extensive. For example, the future tense is expressed using conjugation rather than by using an additional word such as will or shall in English. There are five types of conjugation for simple tenses: Present tenseImperfectPreteriteFutureConditional In addition to the simple tenses already listed, it is possible in both Spanish and English to form what is known as the perfect tense by using a form of the verb haber in Spanish, to have in English, with the past participle. These compound tenses are known as present perfect, the pluperfect or past perfect, the preterite perfect (limited mostly to literary use), the future perfect and the conditional perfect. A Closer Look at Spanish Tenses Although the tenses of Spanish and English are very much alikeâ€â€after all, the two languages share a common ancestor, Indo-European, with origins dating to prehistoric timesâ€â€Spanish has some peculiarities in its tense usage: The differences in the past tenses of ser and estar can be especially subtle.Sometimes, the word used to translate a Spanish verb can vary depending on the tense used.It is possible to describe events that will happen in the future without using the future tense.While the English auxiliary verb would is often an indication that the conditional tense is being used, such isnt always the case.Although the conditional tense is a common one, there are also conditional sentences that use other forms of verbs.By using estar as an auxiliary verb in the various tenses, it is possible to form progressive verbs that can be used in various tenses.
Wednesday, December 18, 2019
Child Rearing Practices By Margaretha Schurz - 1656 Words
Margaretha Schurz, a German immigrant who studied under Froebel, reproduced the first American kindergarten in the United States in 1855, in her home (O’Conner, 1995). Mrs. Schurz encouraged other women to follow the curriculum which was not only based on child-rearing practices but centered on the whole-child, including their spiritual, physical, and moral development (Froebel, 1974). Thus the movement began because this new working-class woman wanting more for their toddlers than just daycare supervision. Out of charity for the working women who could not stay home to raise their children, privately run Frobelian kindergartens became more commonplace (O’Conner, 1995). Today kindergarten, with the unified starting age of five, has†¦show more content†¦This creates a projection for failure; once too many courses are not mastered, the probability the child will graduate with a diploma lessens (Prince, Pepper, Brocato, 2006). This is significant because ac cording to the U.S. Census Bureau (2005), high school graduation status is a strong predictor of earning potential. Without earning potential, the poverty cycle continues and the next generation suffers. President Lyndon B. Johnson, in his first State of the Union Address, declared war on poverty (Johnson, 1964). The government desired to eradicate the causes of poverty by providing job opportunities, thus creating the Job Corps. However, President Johnson strongly believed early childhood education was the answer to breaking the poverty cycle and assembled a panel of child development experts to design an educational program to meet the needs of disadvantaged preschool children (Hustedt Barnett, 2011). Dr. Robert Cooke of John –Hopkins University and other panel members declared, â€Å"The need for an urgency of these programs is such that they should be initiated immediately†to improve the opportunities and achievement of the children of the poor (1965, p. 2). Their recommendations for a head-start program are discussed in the Cooke Report, There is considerable evidence that the early years of childhood are the
Tuesday, December 10, 2019
PM Analysis On Your Mini Project Samples †MyAssignmenthelp.com
Question: Discuss about the PM Analysis On Your Mini Project. Answer: Management of mini-project from beginning to end The project is based on Pacific Highway Project. At first, the project topic is understandable by the project team members and then it is broken down into different activities which are allocated to team members. At first introduction of the project background is provided. It creates of overview of the activities and project goals. It is managed by providing review of project process by following the projects life cycle (Walker 2015). They determine the project scope and objectives with project constraints. The main way to manage entire project is to estimate and plan the activities using Gantt chart. The team members critically analyze the project management approaches and methods used in the project. All the issues are identified and mitigated on time before it provides any negative impact on the project work. Stages to define, plan, monitor, control and complete the project using Gantt chart Activities 1 day 2 days 3 days 4 days 5 days 6 days 7 days 8 days 9 days 10 days 11 days 12 days 13 days 14 days Divide the group work to member Identify the members and their skills to work on particular project area Group work writing Identify the project requirements Identify the project objectives Analysis of the project Analysis meeting Identify the requirements Development of project plan Findings of the complete project Validate the project objectives Analyze the collected data Assessing effectiveness of group at managing mini-project A group can manage the mini-project work effectively as different team members have differentproject management skills and capabilities. They offer practical with academic framework of the project processes and raised issues and problems (Verzuh 2015). They all develop of communication and also teamwork skills to successfully complete the work on scheduled time. Management of project using project management principles and approaches For successfully complete the project, some of theproject management principles such as definition phase, clear the project goals, risk identification, responsibility ofproject management and project structure helps to manage the work (Mir and Pinnington 2014). The principles and approaches of project management are applied to any level of project which falls under various area of responsibility in entire project work. Issues encounter in project The primary issues of this mini-project are to achieve the project goals as well as objectives. The project constraints are scope, time and budget. Sometimes, there is change in scope statement. It is known as scope creep and it causes when the project management allows extending the scope beyond its project objectives (Steyn 2016). Time is not properly maintained while there is addition of extra resources to the project increases the budget. Therefore, it becomes over budgeted. Lessons learned From this mini-project some lessons are leant such as identification of risks and issues on time is required to mitigate it before it hampers the project work. It is required to do project audit for encountering the challenges throughout project life cycle. Most important is leant about scheduling the project activities. References Mir, F.A. and Pinnington, A.H., 2014. Exploring the value of project management: linking project management performance and project success.International journal of project management,32(2), pp.202-217. Steyn, H., Dekker, A.H., Kuschke, B., Van Eck, B.P.S. and Visser, K., 2016.Project management: A multi-disciplinary approach. FPM Publishing. Verzuh, E., 2015.The fast forward MBA in project management. John Wiley Sons. Walker, A., 2015.Project management in construction. John Wiley Sons.
Tuesday, December 3, 2019
Political Science Concepts
Security has always been a matter of concern in the country. It is commonly understood as a state of how someone/something is free from danger and anxiety.Advertising We will write a custom essay sample on Political Science Concepts specifically for you for only $16.05 $11/page Learn More Though USA had made a crucial step and was about to regain its strength in terms of defense, Ronald Reagan insisted that much was yet to be achieved for the sake of citizen’s safety. In the year 1985, there were several plane hijacks experienced in different countries such as Columbia, US, Malta and Italy. In political terms, it meant calamity to Reagan’s administration since it failed to maintain security consequently breaking promises. Even though it impacted negatively on the president and his administration, it also created an opportunity to improve security and win the citizen’s trust. The event was an opportunity for opposition leaders to crit icize the administration for perceived political gains. As part of Reagan’s introductory address, he mentioned the urge for minimizing expenses on state security. This could be achieved by holding tranquility talks with the Soviet Union. Negotiations carried out aimed at inclusive disarmament of nuclear weapons (Infoplease, 2009). Such an achievement will not only mean security achievements in USA but also to the world. As a matter of certainty from danger of nuclear attacks, Reagan confirmed his approval for research intended to create a security guard capable of destroying a missile before meeting its target. As added by Barrack Obama in his inaugural speech, he remained optimistic on an endless approach in the fight against nuclear weapon. This will make Americans live without threats of insecurity. He further declared combat on terrorists who carry their activities at the expense of people’s life. In light of an awful racist history, Americans were experiencing a t ransition illustrated by equal opportunities for everyone. This was noted in 2009 when Barrack Obama assumed the role of president. In political terms, it was an opportunity to test whether a black president would offer good leadership in curbing insecurity issues. As a way of surrendering arms, disarmament is the act of eradicating weapons. Reagan’s approach to disarmament was nonviolent and a less expensive one. This is evident in holding peace meetings with the Soviet Union aimed at not only minimizing nuclear weaponry but also completely eliminating them (Infoplease, 2009). According to Jimmy Carter, the world was full with armaments as evident in the emergence of lethal weapons among potential enemies.Advertising Looking for essay on political culture? Let's see if we can help you! Get your first paper with 15% OFF Learn More He argued that the approach that would limit weaponry was to let intelligence and patient prevail when handling such a sensitive matt er. In 1977, a concurrence to reduce nuclear armaments was signed between US and Russia. This was an attainment by Jimmy Carter, a situation that gave him an edge over his political opponents. At the expense of his opponents, he won people’s confidence that was a boost to his presidency and government. Defense is the level of fortification put in place against danger. George Bush was exceptionally sensitive to defense matters; he affirmed a strong position that would uphold defense especially against attacks. He insisted on creating a defense with minimal limits. His approach meant more money will be injected on security so as to improve various defense aspects such as military, protection machineries and technology. USA experienced one of the most horrible radical attacks in 2001 that resulted in a different political thinking. It meant that Bush’s government had failed to preserve the country with opposition leaders using the opportunity to criticize and convince the public thus gaining their trust. Reference Infoplease, (2009), world events, Pearson education, Retrieved from: https://www.infoplease.com/year/1977 This essay on Political Science Concepts was written and submitted by user Kairi Carter to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Wednesday, November 27, 2019
Marketing Planning, Orientations and Concepts The WritePass Journal
Marketing Planning, Orientations and Concepts INTRODUCTION Marketing Planning, Orientations and Concepts INTRODUCTIONMARKETING MARKETING PLANTHE MARKETING ORIENTATIONS OR CONCEPTSThe Production ConceptThe Product Concept The Selling ConceptThe Marketing ConceptThe Customer ConceptThe Societal Marketing ConceptMARKETING PLANNING PROCESSDEVELOPMENT OF MARKETING MIXTHE MARKETING AND SALES PLANNING PROCESSTARGET MARKETINGMARKETING PLANNING AIMS AND OBJECTIVESMARKETING PROGRAMSREFERENCES: Related INTRODUCTION Far – reaching changes have been taking place in the Indian economy during the recent past, consequents to the opening up of our economy through globalization and liberalization policies. The flood gates have been through thrown open to allow international competition for manufactured goods and as well as services, making it a question of survival of the fittest in any industry. In the present highly competitive economy, which can be called as Buyer’s market, it is the customer who wields full power. He can make or wreck a company. No wonder that the collective battle cry from sales and marketing people, retailers, wholesalers and advertising wizards alike is now ‘Serve the customer’, or ‘Delight the customer’. The customer who was considered the ’King’ is now treated almost like ‘God’, emulating the highly successful marketing people of Japan. When consumer expectations become higher and higher, superior market driven strategies or customer driven strategies and their execution in the market are important. Companies have to be fully customer oriented to succeed in the present competitive scenario, and should â€Å"Think Customer†, â€Å"Live for Customer†, â€Å"Smell Customer†, and â€Å"Build Customer Relations†. MARKETING            â€Å"Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others†. – (PHILIP KOTLER 2007) THE AMERICAN MARKETING ASSOCIATION defines marketing as â€Å"Marketing is a performance of Business activities that directs the flow of goods and services from producer to customer or user†. These traditional definitions have undergone some changes and the new version is given as â€Å"Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of values with others†. Thus marketing is a communication channel through which the industry and consumers are communicated. MARKETING PLAN A marketing plan is a formal statement of a set of business goals, the reason why they are believed attainable, and the plan for reaching goals and the way of reaching to the customer about to their product. Business plans may target changes in perception and branding by the customer, client, tax- payer, or larger community. When managing a business, a business plan, or B-plan, is often confused with the term Marketing Plan. Marketing plans are decision-making tools. There is no fixed content for a marketing plan. Rather the content and format of the marketing plan is determined by the goals and audience. (Deboreh 2010) A marketing plan represents all aspects of business planning process; declaring vision and strategy alongside sub-plans to cover marketing, finance, operations, human resources as well as a legal plan, when required. For example, a business plan for a non-profit might discuss the fit between the business plan and the organization’s mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization’s ability to repay the loan. Venture capitalists are primarily concerned about initial investment, feasibility, and exit valuation. A business plan for a project required equity financing will need to explain why current resources, upcoming growth opportunities, and sustainable competitive advantage will lead to a high exit valuation. Preparing a Marketing plan draws on a wide range of knowledge from many different business disciplines: finance, human resource management, intellectual property management, supply chain management, operations management, and marketing among others. â€Å"A good Marketing plan can help to make a good business credible, understandable, and attractive to someone who is unfamiliar with the business. Writing a good Marketing plan can’t guarantee success, but it can go long way toward reducing the odds of failure†. THE MARKETING ORIENTATIONS OR CONCEPTS The marketing function or activities are conducted by various companies based on six alternative or orientations. They are: The Production Concept The Product Concept  The Selling Concept  The Marketing Concept The Customer Concept The Societal Marketing Concept The Production Concept                The production Concept believes that consumers will favor products that are readily available at reasonable prices. Improvement in production and distribution efficiency will be the focus for managements under this concept. When the demand for a product exceeds the supply, manufacturers have too increase production. When the product’s cost is too high, the management has to bring it down to affordable levels. Production concept, though useful in some situations, could result in ‘Marketing Myopia’, according to Theodore Levitt. Companies following this concept focus too narrowly on their own activities and lose sight of the real objective of customer’s need satisfaction. The Product Concept The product concept believes that the consumers will favor products that offer the most in quality, performance innovative features. Continuous improvements in product and quality are essential for companies that follow the product concept. So, this concept may also lead to Marketing Myopia. The Selling Concept This concept believes that the consumers will not buy enough of the company’s products unless it undertakes pressure selling tactics and heavy promotion efforts. Buyers are believed to have a buying inertia. This concept is especially used for unsought goods which buyers do not think of buying, like cemetery plots, life insurance, etc. The Marketing Concept This concept believes that achieving the company’s objectives depends on understanding the needs wants of target markets and delivering the desired satisfaction in a better way than what the competitors are doing. The Customer Concept Many companies are today moving beyond the marketing concept to the customer concept. These companies shape separate offers, services and messages to individual customers, based on their individual preferences. They hope to achieve profitable growth through capturing a larger share of each customer’s expenditures by building high customer’s loyalty and focusing on customer’s life time value. EXAMPLE: Barbie Dolls, Levi Strauss jeans, Dell Computers. The Societal Marketing Concept This concept believes that organizations should determine the needs, wants and interests of target markets. It should then deliver superior value to the customers in a way that maintains or improves the consumer’s and the society’s well being. Society (Human welfare, environment) Consumers (Needs, wants and                                                 Company (Sales volume, profits                  Satisfaction)                                                                               and growth)  MARKETING PLANNING PROCESS The marketing Planning process consists of the following activities: Analysing market opportunities Selecting target markets Developing the marketing mix Managing the marketing efforts. At the center of the process stand the consumers. The objective is to build a strong and profitable customer relationship. The first step is market segmentation, targeting and positioning, to customers the company should serve and how. This process identifies the total market, and then divides it into smaller segments. The next step is to design a marketing mix consisting of factors under its control like : I. Product II. Place III. Price IV. Promotion For identifying best marketing mix combination and to put into action, the company engages in the activities like: I. Marketing analysis II. Planning III. Implementation IV. Control activities With the help of these, the company watches adopt to the actors and forces in the marketing environment around it. Fig. The Marketing Planning Process 1, 2, 3,4 DENOTES: 1  Marketing Intermediaries                                        3 Market planning  2  Marketing Control                                                    4 Competitors DEVELOPMENT OF MARKETING MIX          The marketing manager is a mixer of ingredients, according to JAMES CULLITON, a noted Marketing expert, who coined the expression,†Marketing Mix†â€Å"The marketing mix is the set of controllable, tactical, marketing tools that the firm blends to produce the response it wants in the target market†– (PHILIP KOTLER 2007) The marketing mix consists of the variables such as: Product Price Place Promotion These are well known as the Four P’s of Marketing as classified by McCarthy and this figure below gives clear description about the variables of marketing mix and its various tools.                                                     Place stands for the goods and services offered by a company to the target market, to satisfy needs and wants. Price refers to money value that the consumers have to pay to buy for the product or services. Promotion refers to the activities of Advertising, personal selling, sales promotion, public relations and communicating products benefits and attributes to target customers to persuade them to purchase. Place stands for physical distribution activities through which the products moves from the industry to the customers. To be successful, the marketing programmes have to blend the 4 variables into an ideal integrated action plan aimed at achieving the corporate objective. While the 4 P’s concepts relates to the sellers perspective of the market. The other P’s which are included as 7 P’s of marketing are: Packaging Positioning People Packaging is the fifth element of the marketing mix, which refers to the outer physical coverage of the product or the way in which your product is appearing outside. Positioning refers to the present position of our product among the consumers. â€Å"How they think about our company? What position does the concern have in the market? What is the customer’s perception towards our product in the market?†these questions should be answered in the case of positioning of a product in the market. People refers to both inside and outside people, the former refers to the employees of the industry and the later refers to the customers of our products and services, where they are considered as the important resources of marketing our goods and services. The 7 P’s are a useful framework for deciding how the company’s resources will be manipulated (strategically) to achieve the objectives. However, they are not the only framework, and may divert attention from the real issues. The focus of the strategies must be the objectives to be achieved – not process of planning itself. Only if it fits the needs of these objectives should you choose, as we have done, to use the framework of the 7 P’s. (Jackie 2010) The strategy statement can take the form of a purely verbal description of the strategic options which have been chosen. Thus these are the various tools and variables described under the marketing mix. THE MARKETING AND SALES PLANNING PROCESS Marketing process can be realized by the marketing mix in step 4. The last step in the process is the marketing controlling. In most organizations, â€Å"strategic planning†is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look at a practical plan which stretches three or more years ahead. To be most effective, the plan has to be formalized, usually in written form, as a formal â€Å"marketing plan†. The essence of the process is that it moves from the general to the specific, from the vision to the mission to the goals to the corporate objectives of the organization, then down to the individual action plans for each part of the marketing program. It is also an interactive process, so that the draft output of each stage is cheeked to see what impact it has on the earlier stages, and is amended. TARGET MARKETING To define a target market for your business plan, you should research the potential buying audience for your product. This could range from millions of people if you are starting an online business, to a few thousand individuals if you are opening a retail store in a small town. If you are catering to the consumer market, narrow your potential customer base to a defined demographic group. By doing so, your business will not only be more attractive to investors, but you will have a much easier time compiling sales and marketing plan. Study your product or service and determine the most likely consumer. Define the age range, gender, marital status, and income level of the individual most likely to be your customer. Explain the motivations for purchasing your product or service. Is it a necessity or luxury? What value does this product bring? It’s best not to assume or guess. Use surveys, questionnaires, or secondary research to gather your demographic data. Once you have defined the target market: Explain the purchase habits of this demographic group. Show how your company will impact those purchase habits. Explain the motivation behind this demographic group and how you will help them meet their needs. Project future changes in this market. Indicate how you will meet their changing needs. Base your future projections on research and details from your findings. Make projection based on past buying habits, the average purchase amount, and other factors, such as your ability to make the products or services available. The more you know about this target market, the more confidence you will have in your sales projections. The same need to identify your target audience (business-to-consumer market) will also hold true if you are serving a business market (business-to-business market). You need to determine which companies will benefit from your products or services. Will you meet the needs of a specific industry or several industries? Large or small businesses? Public or privately owned businesses? Define exactly the types of businesses that will buy our product or services and target them through your marketing efforts. Determine how you will reach your target market, i.e. online, by referral, by cold-calling. For more about learning about the customer you intend to pursue, read Use Demographics to Understand Your Target Market. Another way to look at target market is to consider how you are positioning your company and your products. Read â€Å"What’s Your Position in the Market?†to get the basics of this important but tricky concept. MARKETING PLANNING AIMS AND OBJECTIVES Behind the corporate objective, which in themselves offer the main context for the marketing plan, will lay the â€Å"corporate mission†, which in turn provides the context for these corporate objectives. In a sales-oriented organization, the marketing planning function designs incentive pay plans to not only motivate and reward frontline staff fairly but also to align marketing activities with corporate mission. This â€Å"corporate mission†can be thought of as a definition of what the organization is, of what it does: â€Å"our business is †This definition should not be too narrow, or it will constrict the development of the organization; a too rigorous concentration on the view that â€Å"we are in the business of making meat-scales,†as IBM was during the early 1900s, might have limited its subsequent development into other areas. On the other hand, it should not be too wide or it will become meaningless: â€Å"we want to make a profit†is not too helpful in developing specific plans. Abell suggested that the definition should cover three dimensions: â€Å"customer groups†to be served, â€Å"customer needs†to be served, and â€Å"technologies†to be utilized. Thus, the definition of IBM’s â€Å"corporate mission†in the 1940s might well have been: â€Å"We are in the business of handling accounting information [customer need] for the larger US organizations [customer group] by means of punched cards [technology]†. (Karunakaran 2010) Perhaps the most important factor in successful marketing is the â€Å"corporate vision.† Surprisingly, it is largely neglected by marketing textbooks, although not by the popular exponents of corporate strategy-indeed, it was perhaps the main theme of the book by peters and waterman, in the form of their â€Å"Super ordinate Goals†. â€Å"in search of Excellence†said: â€Å"Nothing drives progress like the imagination. The idea precedes the deed.†if the organization in general, and its chief executive in particular, has a strong vision of where its future lies, then there is an good chance that the organization will achieve a strong position in its markets (and attain that future). This will be not least because its strategies will be consistent and will be supported by its staff at all levels. In this context, all of IBM’s marketing activities were underpinned by its philosophy of â€Å"customer service,†a vision originally promoted by the charismatic Watson dynasty. The emphasis at this stage is on obtaining a complete and accurate picture. A â€Å"traditional†– albeit product-based-format for a â€Å"brand reference book†(or, indeed, a â€Å"marketing facts book†) was suggested by Godley more than three decades ago: Financial data-facts for this section will come from management accounting, costing and finance sections. Product data-form production, research and development. Sales and distribution data-sales, packaging, distribution sections. Advertising, sales promotion, merchandising data-information from these departments. Market data and miscellany-form market research, who would in most cases act as a source for this information. His sources of data, however, assume the resources of a very large organization. In most organizations they would be obtained from a much smaller set of people (and not a few of them would be generated by the marketing manager alone). It is apparent that a marketing audit can be a complex process, but the aim is simple: â€Å"it is only to identify those existing (external and internal) factors which will have a significant impact on the future plans of the company.†It is clear that the basic material to be input to the marketing audit should be comprehensive. Accordingly, the best approach is to accumulate this material continuously, as and when it becomes available; since this avoids the otherwise heavy workload involved in collecting it as part of the regular, typically annual, planning process itself-when time is usually at a premium. Even so, the first task of this annual process should be to check that the material held in the current facts book or facts files actually is comprehensive and accurate, and can form a sound basis for the marketing audit itself. MARKETING PROGRAMS Marketing programs are the most important, practical outcome of the whole planning process. These plans must therefore be: Clear – They should be an unambiguous statement of ‘exactly’ what is to be done. Quantified – The predicted outcome of each activity should be, as far as possible, quantified, so that its performance can be monitored. Focused – The temptation to proliferate activities beyond the numbers which can be realistically controlled should be avoided. The 80:20 Rule applies in this context too. Realistic – They should be achievable. Agreed – Those who are to implement them should be committed to them, and agree that they are achievable. The resulting plans should become a working document which will guide the campaigns taking place throughout the organization over the period of the plan. If the marketing plan is to work, every exception to it (throughout the year) must be questioned; and the lessons learnt, to be incorporated in the next year’s planning. A marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors. Description of the product or service, including special features. Marketing budget, including the advertising and promotional plan Description of the business location, including advantages and disadvantages for marketing Pricing strategy Market segmentation Operational plan Operational plans are an important element of writing a business plan and they notify business assessors for how business owners are going to release product/services into the market. That’s why operational plans are also a very important part of writing a marketing plan. In simple words, operational plans help to understand ways for business reviewers, by which products are set to pass the production phase heading toward the targeted customers and these plans must be in the business plan outline. Operational plans are a usual phenomenon in a how to write a business plan, but they outline crucial answers basic questions as such: What are the daily activities of a business? What is the raw material sources used? How will the company or business use vendors and suppliers? What are the labours requirements? Who is the product supplier? Operational plans need to ascertain the activities and finances for almost every section of the firm or business for the next 1 or 3 years. Operational plans also connect with intended plans and the activities that the business may deliver to its customer base. Good operational plans ought to include: Apparent target areas Preferred results A procedure to supervise growth execution schedules Employment and resource requirements Quality levels Finally, activities which a firm or business may deliver to its targeted customers. REFERENCES: Deboreh (2010) International journal of Market research, â€Å" Agenda Development for marketing research†vol 52, pp 339 – 362. Luan (june 2010) journal of marketing research, â€Å"Forecasting marketing mix responsiveness for new product†vol 47, pp 444 – 457. Karunakaran (2010) â€Å"Marketing Management†The Himalaya publishing house 1st edition pp256 philip kotler (2007) â€Å"Marketing Management†Analysis, planning, implementation and control 9th edition prentice hall, New jersey Baker, M., J.,Hart, S. (2007) the Marketing Book, (5TH edn.), Butterworth- Heinemann,UK.
Saturday, November 23, 2019
Free Essays on John Of Guant
JOHN OF GAUNT (1340-1399) This prince, the fourth son of King Edward III and Queen Philippa, was born at Ghent (or Gaunt) in Flanders, in 1340. In his infancy, he was created Earl of Richmond and, by that title, admitted into the Order of the Garter upon the death of Thomas Holland, Earl of Kent, one of the original knights. In 1359, at Reading Abbey (Berks), he married Blanche, the younger of the two daughters and co-heirs of Henry, Duke of Lancaster, and upon the death of his father-in-law, in 1361; he was advanced to that Dukedom. He held also, in right of his wife, the Earldoms of Derby, Lincoln and Leicester, and the high office of Steward of England. Blanche, dying in 1369, the ambition of the Duke - who had taken an active part in the war carried on by the his brother, Black Prince, for the restoration of Peter, King of Castile and Leon - induced him to direct his views towards Constance, the elder of the two daughters of that monarch, then lately slain by his illegitimate brother, Henry of Transtamare, his successor under the title of Henry II. In 1372, the Duke married this princess and thus assumed the regal style of those kingdoms. These titular honours were ascribed to him in the writs of summons to Parliament from that year until 1386, when, by an arrangement with King John I of Castile and Leon, the son and successor of Henry, Catherine, the only daughter of the Duke of Lancaster by Constance, was betrothed to Henry, Prince of Asturias, his heir-apparent, and the crown settled upon the issue of that alliance. Although John of Gaunt had been engaged in warlike enterprises from his earliest years, yet his martial achievements did not increase the lustre of British glory or secure for himself the character of a great commander. In three expeditions into France, in 1369, 1370 and 1373, he gained no laurels and the peculiar misfortunes, which attended the last, when a considerable number of his ... Free Essays on John Of Guant Free Essays on John Of Guant JOHN OF GAUNT (1340-1399) This prince, the fourth son of King Edward III and Queen Philippa, was born at Ghent (or Gaunt) in Flanders, in 1340. In his infancy, he was created Earl of Richmond and, by that title, admitted into the Order of the Garter upon the death of Thomas Holland, Earl of Kent, one of the original knights. In 1359, at Reading Abbey (Berks), he married Blanche, the younger of the two daughters and co-heirs of Henry, Duke of Lancaster, and upon the death of his father-in-law, in 1361; he was advanced to that Dukedom. He held also, in right of his wife, the Earldoms of Derby, Lincoln and Leicester, and the high office of Steward of England. Blanche, dying in 1369, the ambition of the Duke - who had taken an active part in the war carried on by the his brother, Black Prince, for the restoration of Peter, King of Castile and Leon - induced him to direct his views towards Constance, the elder of the two daughters of that monarch, then lately slain by his illegitimate brother, Henry of Transtamare, his successor under the title of Henry II. In 1372, the Duke married this princess and thus assumed the regal style of those kingdoms. These titular honours were ascribed to him in the writs of summons to Parliament from that year until 1386, when, by an arrangement with King John I of Castile and Leon, the son and successor of Henry, Catherine, the only daughter of the Duke of Lancaster by Constance, was betrothed to Henry, Prince of Asturias, his heir-apparent, and the crown settled upon the issue of that alliance. Although John of Gaunt had been engaged in warlike enterprises from his earliest years, yet his martial achievements did not increase the lustre of British glory or secure for himself the character of a great commander. In three expeditions into France, in 1369, 1370 and 1373, he gained no laurels and the peculiar misfortunes, which attended the last, when a considerable number of his ...
Thursday, November 21, 2019
Criminal Research, Final Exam Research Paper Example | Topics and Well Written Essays - 250 words
Criminal , Final Exam - Research Paper Example The author says that the problems will persist in the younger generation if not addressed immediately. 9. The author can use the results from this case study and compare them to results after a youth treatment program; he will be able to see the extent to which the treatment program has helped the youth. 10. The effect due to the involvement of the national institute of justice will have; some of the youths have spent time in jail for crimes committed and may not feel free to attend any function that is promoted by the institute. 15. Qualitative data example is the information that the analysts of the case study attained from the study that is what causes the high rates of violence; Qualitative data can be used to show the extent of a problem. Two results from survey can be compared by looking the intensity and the effect of the problem. 20. Snowball sampling is a technique for developing research samples where the existing subjects recruit future subjects from among their acquaintances. It can be used to analyze for crime causes in dangerous areas where a victim of an attack names a friend or person who has undergone the same and can be interviewed. 21. A focus group is a qualitative method of research, here the group is asked questions on believes, opinions and perceptions towards a product, concept, service or an idea. A focus group is a good method of research when if comes to matters that affect the society at large e.g. in the study of drug abuse. 22. A researcher may have the problem of time constraints for open ended questions and will finally not get the best answer and results from the interview. It may be difficult for a researcher to get the respondents full attention. 23. Going native refers to case where the researcher stops acting as a researcher and becomes a full member of the group, participating fully in the group events. The problem with this approach is that
Wednesday, November 20, 2019
Beuys Essay Example | Topics and Well Written Essays - 3000 words
Beuys - Essay Example In actuality it went underground, emerging again, in entirely new guises, only toward the end of the 1970s. In 1967 Joseph Beuys, a professor of sculpture at the prestigious Dsseldorf Academy of Art, founded the politically dissident German Student Party and in the following year aligned himself with the rioting students, who strongly influenced his attitudes to art and politics. Beuys was born in 1921 at Kleve in the Lower Rhineland, served with the Luftwaffe in the War, enrolled as a student at the Dsseldorf Academy in 1947, and was Professor of Monumental Sculpture there from 1961 until he was dismissed in 1972. Beuys, who remained committed to social change to the end of his life, founded (among other organizations) the Organization of Non-Voters/Free Referendum Information Point in 1970 and the Organization for Direct Democracy through Referendum in 1971. He also waged war against hidebound art education. Beuys summed up his countercultural stance in 1979: "Young people -- the hippies in the '60s, the punks today -- are struggling to find new ways of defining the culture they live in . They, not money, are the capital of society" (Adriani, Konnertz, & Thomas, 1979). More than any of his contemporaries, Beuys sought to confront the social situation of a physically and psychologically devastated Germany and, by extension, Europe. Facing up to German history and culture -the Nazi period and its antecedents -- he said that he would assume the shamanistic role of exorcising past horrors, indicating the traumas of a time and initiating a healing process." He also believed that the imaginative powers of art could change life and bring about a personal and national rebirth. His ideas appealed to the European art world, because they seemed peculiarly European and -- equally important -- because they were expressed in an advanced visual language. Beuys achieved widespread recognition in 1968 and, in the 1970s, became the most important and influential artist in Europe. Beuys proposed his art as an alternative to contemporary American art -- which to him meant pop art, exemplified by Warhol, and minimalism. He overlooked the fact that many American post minimalists were also reacting against pop art and minimalism and were, like him, moving into performance and installation art. And they were as affected by the Vietnam War and America's social evils as he had been by the Nazi horror, the Holocaust, the student uprisings of 1968 -- and Vietnam. (But he convinced a significant number of European artists and art professionals that his misreading of American and European art was the correct interpretation, in large measure because they wanted to believe it.) Beuys's artistic roots were in Dada-inspired fluxus, which had been at the center of the German avant-garde in the early 1960s. Attracted by its use of performance to break down barriers between art and life, he joined the group. In February 1963 he hosted an international fluxus festival, Festum Fluxorum Fluxus at the Dsseldorf Academy. On that occasion he performed the first of his "actions," as he called his theatrical pieces, titled Siberian Symphony. Fluxus artists, who generally favored simple, short, often outrageous and funny sound-producing events, found Beuys's performance too complex and metaphorical for their taste. But much as he
Sunday, November 17, 2019
Video games Essay Example for Free
Video games Essay This is very useful as it tells the staff in GAME quickly and efficiently about the availability of software in the shop. It allows them to inform questioning customers. GENERAL SECURITY Â CCTV (Closed Circuit Television) this device is used to monitor everything that is happening. They are based everywhere in the company, in every department. This device can pick out things like thieves who are stealing merchandise to finding out what caused a certain accidental incident in another part of the company. Â Login Systems a login system is a security lock that allows only authorised people to access computers. A username would be asked for followed by a password confirmation. This is a simple method to keep out people from accessing files on computers that are important. These are on all the computers in the company. Â Keypad- this device is used in GAME to restrict areas that are only allowed for people that are authorised personnel. The person would have to key in a password to gain access to the restricted area. All the departments have areas that are restricted. Â Norton Anti-Virus this program scans the computers for viruses and removes them. This is very useful if you are connected to the internet a lot where a lot of viruses try to attack you. Â Norton Internet Security this program gives you extra protection from internet abusers. This allows you to enforce parental control, intrusion detection, privacy control, ad blocking, AntiSpam and a personal firewall to keep out intruders. DEPARTMENT SPECIFICS This section is on the specific hardware, software and security used in each department. SALES DEPARTMENT This is the Hardware and Software used specifically in the Sales Department. Hardware Input. These are the input devices used only in the sales department. Barcode Reader The barcode reader in the EPOS system scans the barcode on the items and keeps track of what items are being taken out and being returned. This also lets the company know whether they are running out of any specific items. They can also in the future use the information they obtained from the EPOS system and evaluate whether they should stock up on more items or less. Â Magnetic Strip Reader This device is like a barcode reader but it has some advantages. It can hold more information and it also has more security. In a barcode you could find out the code on the barcode because of the numerals under it, but in a magnetic stripe you have to pass it through its reader to obtain its code. In the GAME industry they accept credit cards that have a magnetic strip. They also let people register for a GAME card, which also has a magnetic strip. Hardware Output These are the output devices used only in the Sales department. Â Receipt Printers These printers print out the item that was purchased and include other details such as the date it was purchased, etc. These receipts are extremely useful, as they will allow the customers to return goods that do not satisfy them or is faulty. A unique system of GAME allows the customer to return goods that do not agree with them as long as they still have their receipt. Software Application These are the application software only used in the Sales department. Â MS Publisher this program allows the Sales department to create sophisticated marketing products. Products like posters, leaflets and other paper-based marketing goods. Â MS Excel this program allows the sales department to produce a database on their customers. The reward card scheme allows GAME to keep a record of their customers and their history with GAME. GAME can use their database to find out what each customer has bought and returned. They can find out what each customer likes and dislikes. They can use this information to improve on what they need to do to make GAME a better service to the customers. Security These are ways security is handled only in the sales department. Â Security Guards security guards are used in the sales department to guard retail shops from vandals, thieves and troublemakers. They are trained professionals that can handle all different situations. Â Sensor Barrier this device is used in the sales department in the retail outlets. People have to go through it whenever they want to enter or leave the shop. If it rings then that means the culprit that caused it has an item that has not been bought but in fact is being stolen. It is very useful in cutting down shop robbery. Â Finance Supervisor these are people who have been hired to watch over the people who are involved in the transactions of the money belonging to GAME. So if a worker is seen to be trying to steal some of the companys money, then the supervisor would report the culprit for arrest. PURCHASING DEPARTMENT This is the Hardware and Software used in the Purchasing Department. Hardware Input These are the input devices used only in the Purchasing department. Â Barcode Reader The barcode reader in the purchasing department is used to key in all the items that are being bought in and out of the retailer. It helps it to determine how much of each product is in stock. Hardware Output. These are the output devices used only in the Purchasing department. Ordering Software this software is used to buy products from different manufacturers. Whenever the company is low on a product the ordering software would purchase more of that same product to restock. Security The purchasing department uses only the security stated in the general security section. FINANCE DEPARTMENT This is the Hardware and Software used in the Finance Department. Software Application These are the application software only used in the Sales department. Â BACS (Bankers Automated Clearing Syst.
Friday, November 15, 2019
Characters and Staging of A Streetcar Named Desire Essay -- Tennessee
   In Tennessee Williams' A Streetcar Named Desire, the characters are extremely well defined. In fact, they are so well defined obtuse critics have characterized them as two-dimensional, but Williams drew them that way intentionally so as to underscore the flaws that make their characters so memorable.  Blanche is an aging single Southern woman whose best days are in the past. Blanche has not been able to make the adjustment from when she was the belle of the county at Belle Reeve, her family's southern home, to the harsh realities of her present situation, one in which she has always "depended on the kindness of strangers" (142). All of her attempts at living in reality involve her trying to keep up appearances to match the fantasy "self" she sees in her mind. Stella adjusted to the loss of Belle Reeve better than Blanche, but she cannot resist being submissive to her brutish husband, her way of maintaining an identity. Stanley is all animal passion and male hormones. He works, eats, drinks, plays poker with the guys and has sex. If he has to slap his wife around once in a while to maintain order that's alright by him. Mitch is the perfect mama's boy and he cannot help being at the mercy of his illusions regarding women. He is used to being mothered and he is a middle-aged bachelor who carries around a cigarette case given to him by a formed love interest who died. He is no more in reality where his idealization of women is concerned than Blanch is regarding her feminine appeal to men. Everyone but Stanley is filled with illusions and needs, but Stanley is all passion and animal hunger, hunger he satiates in whatever way pleases him. The characters are reinforced by the dialogue as we see Blanche beg St... ...d we could hear it rumbling on the tracks as Stanley erupts in one of his angry outbursts).  Music of black performers should also be heard occasionally. Music could also accentuate the date between Blanche and Mitch and it could be used effectively to help set the time and tone and flavor of the south during Blanches recollections of Belle Reeve. The character I relate to most is Stanley because it would be fun to play a sensitive brute who only was a slave to his animal passions regardless of anyone else. While it would be hard to surpass the film casting of Vivien Leigh, Marlon Brando, Kim Hunter and Karl Malden in the lead roles, modern actors might include Kathleen Turner (Blanche), Brad Pitt (Stanley), Drew Barrymore (Kim Hunter) and Dabney Coleman (Mitch).  WORKS CITED  Williams, T. A Streetcar Named Desire. Signet Books, NY: 1947.
Tuesday, November 12, 2019
Child Bed fever case study Essay
PART I 1. What were Semmelweis’ initial observations? Answer: Semmelweis’ initial observation was the death rate of women after childbirth. 2. What was the problem at hand? Answer: The problem at hand was more women were dying after childbirth in the ward with male physicians and fewer were dying in the female physician ward. 3. What possible explanatory story might Semmelweis come up with? Answer: An explanatory story that Semmelweis might come up with could be that the women physicians are more understanding to the female anatomy than the males. 4. How might Semmelweis test his suspicions? Answer: Semmelweis might test his suspicions by going to the female physician side and observing the way the females work compared to the way the men work. PART II 1. What might Semmelweis now propose as an explanatory story? Answer: Swmmelweis’ explanatory story might be that there is some sort of infection linked to the death of women and his friend. 2. How could Semmelweis test his new hypothesis? Answer: He could test the women and his friend that died for infections to see if that is the cause of death. PART III 1. What conclusions can be drawn from Semmelweis’ experiment? Answer: Hand washing was the conclusion to Semmelweis’ experiment. He realized that cleanliness was a necessity in keeping the patients from getting very sick and dying. 2. How might Semmelweis revise his original hypothesis or his experiments to gain additional information? Answer: Semmelweis could possibly observe if that is what the female physician ward was doing all along to reduce the rates of mortality among the women they were treating. He may also not only do hand washing but begin to sanitize all equipment before patients are treated. PART IV 1. When presented with what appears to be unequivocal evidence in support of hand washing, why might Semmelweis’ colleagues have dismissed his ideas? Answer: Semmelweis might not have had much evidence to back up the fact that hand washing alone would slow the mortality rate. There was still women dying from childbirth and for those few women there was no explanation. 2. How else might Semmelweis have approached the problem of disseminating his research findings in order to ensure their acceptance? Answer: He could have studied into the hand washing longer and found other things that supported the mortality rates of the few that were dying. He could have also had other people who believed that hand washing was the solution to help support and explain his ideas to his colleagues. 3. What, if any, role did serendipity play in Semmelweis’ story of childbed fever? Answer: I do believe that serendipity did play a role in the story of childbed fever because if Semmelweis’ friend would have never â€Å"accidentally†cut his hand while performing the autopsy from a women who died from the childbed fever and showed the similar symptoms, the research might not have been studied as fast or might not have come up with a solution to the problem of infection (sepsis).
Sunday, November 10, 2019
Old Times and New in “Goodbye, Lenin!”
Old Times and New in Wolfgang Becker’s Goodbye, Lenin! There are many themes in Goodbye, Lenin! The most obvious is the contrast between the old times and the new and the question of nostalgia or embracing the past. Two scenes which show this theme includes the scene when the main character’s mother, Christiane, asks Alex (the main character) for some Spreewald gherkins. The second is when Christiane ventures outside and sees all the changes that have affect East Germany since the collapse of the Berlin Wall.The story unfolds in the year following the collapse of the Berlin Wall in November of 1989. Alexander Kerner constructs the GDR in one room of his family’s apartment in East Berlin for his mother who has recently woken up from a coma. His mother, Christiane Kerner, has experienced nothing of the tumultuous events of 1989-1990. When she regains consciousness the doctor tells Alex that she will not survive another heart attack and to keep her excitement levels at a low.Alex decides to keep the events of the last year a secret and thus keeps the old GDR alive in their apartment. Alex uses systematic disinformation to manipulate his mother’s beliefs. One day, Christiane asks Alex for some Spreewald gherkins, her favourite. Unfortunately, the shops have got rid of their East German products. As he walks around the supermarket all Alex sees are jars of pickles from Holland. These foods were produced and sold in the old East Germany where often it was impossible to produce enough to meet demand.The director, Wolfgang Becker, juxtaposes shots which compares both systems of government (the old and the new). The supermarket shelves have been ‘invaded’ by new brands from Holland and the rest of the world. The differences between the two halves of the city are highlighted by a montage sequence where we see in bland colours the empty shelves of old East Berlin supermarkets. A single, defrosting, bloody chicken lies at the bottom of a huge freezer – this shot is juxtaposed with the vibrant colours of the brightly packaged goods on the shelves of shops in the new Berlin.These images in this scene shows the contrast and lacking that both the old and the new both have. The second scene which portrays the theme of old and new is when Christiane ventures outside of the apartment into Berlin. For Christiane, venturing out into the ‘real world’ means that she must confront this new world around her. For Alex, it means confronting the lies that he has been telling to build up the imaginary world in the apartment. Christiane has to face the changes that have been made in the past years and must see the new.She gazes upon the sights for the first time – West German’s moving into the apartment building, the new western vehicles, and of course the statue of Lenin. Good Bye, Lenin! is a thematically rich film, delving into politics, family dynamics, and, most especially, the contrast be tween the old and the new. The fall of the Berlin Wall was a tumultuous event for East Germany, triggering rapid changes in every aspect of the lives of the people who lived there.Overnight, the economy would be transformed from a socialist system to a capitalist one, Western consumer goods and ideas would come flooding in, and people could pass freely into the Western sector of the city. In these scenes we see the influence of the new on the old. We see Alex trying to keep his mother in the old East Germany by creating a world in their apartment with everything from the old GDR. Christiane eventually ventures outside and sees the new Germany and comes out of this experience with new strength and understanding.
Friday, November 8, 2019
How the crusades changed the c essays
How the crusades changed the c essays How the Crusades Changed the Course of Civilization It all started with Pope Urban IIs call to arms against the Seljek Turks in late 1095. Then next 400 years became a long bloody battle for control of the holy land. Legends were made and kings were destroyed in wars that are still the stuff of fantastic stories almost a thousand years later. Today, in 2004, the Crusades can still be a sensitive subject. There were, of course, people remembered for brave acts of heroism and villainy, but whether the crusades as a whole were a good idea or a bad idea really remains a matter of opinion; an opinion thats definitely driven by what side of the fight one happened to be. However, looking beyond the political and religious motives behind the fighting, the crusades achieved something that perhaps nothing else could have: Two very different civilizations had suddenly made very direct contact with each other on a large scale. Despite the chaos, both sides spent a lot of time learning from one another. Technologies, cultures, knowledge were all shared on and off the field of battle. The general attitudes and world views of both sides of the battles seemed to change entirely as a result of the apparent successes and failures of the conflicts. Civilization in its entirety has never been the same since the crusades. Europe in particular changed drastically, but all parties involved didnt leave the ordeal as they were before. How was the homeland of the Crusaders changed? How dramatically was the Islamic civilization affected? The next several pages will attempt to scratch the surface at how, whatever the true motivation behind it, the crusaders unwittingly changed their civilization, never to be the same again. Pre crusading era, the continent of Europe had found itself in what is known as the Dark Ages. This Europe was unable to present a united front on any level. The closest th ...
Tuesday, November 5, 2019
Definition and Examples of Comparison in Composition
Definition and Examples of Comparison in Composition In composition, comparison is a rhetorical strategy and method of organization in which a writer examines similarities and/or differences between two people, places, ideas, or things.Words and phrases that often signal a comparison include similarly, likewise, by comparison, by the same token, in like manner, in the same way, and in a similar fashion. Comparison (often referred to as comparison and contrast) is one of the classical rhetorical exercises known as the progymnasmata. Comparison/Contrast Essays A Brother of St. Francis, by Grace RhysLaughter, by Joseph AddisonThe Lowest Animal, by Mark TwainLuxuries, by George AdeOf Youth and Age, by Francis BaconOn the Difference Between Wit and Humor, by Charles S. BrooksRed-Bloods and Mollycoddles, by G. Lowes DickinsonTwo Ways of Seeing a River, by Mark TwainWatching Baseball, Playing Softball, by Lubby Juggins Style Scrapbook Comparison in Laurie Lees AppetiteComparison in Sarah Vowells Place Description Etymology From the Latin, compare. Examples and Observations A car is useless in New York, essential everywhere else. The same with good manners.(Mignon McLaughlin, The Complete Neurotics Notebook. Castle Books, 1981)The truth of the matter was, the baby looked very much like a mouse in every way. He was only about two inches high; and he had a mouses sharp nose, a mouses tail, a mouses whiskers, and the pleasant, shy manner of a mouse. Before he was many days old he was not only looking like a mouse but acting like one, toowearing a gray hat and carrying a small cane.(E.B. White, Stuart Little. Harper, 1945)Must a powerful fairy like myself condescend to explain her doings to you who are no better than an ant by comparison, though you think yourself a great king?(Andrew Lang, The Wonderful Sheep. The Blue Fairy Book, 1889)Immigrants in Canada are . . . more culturally similar to the native population than immigrant groups in other nations. Canadian immigrants nationalize at very high rates. They participate in the labor force at rates similar to the native population; their unemployment is lower; their occupational prestige is similar; and their income is the same as the native population.(J.P. Lynch and R.J. Simon, Immigration the World Over. Rowman Littlefield, 2003)establish a clear basis for comparison;make a thorough and specific presentation; andprovide an effective arrangement for the material. Comparison and Contrast EssaysTo gain the most from your use of comparison and contrast, . . . you need to(W.J. Kelly, Strategy and Structure. Allyn and Bacon, 1999)Arranging Details in Comparison and Contrast EssaysOrdering detail in a comparison-contrast essay requires some thought. One possible arrangement is the block pattern whereby all the points about one subject are made (in a block) then all the points about the other subject are made (in a second block). . . .A second possible arrangement for the details of comparison-contrast is the alternating pattern, whereby a point is made for one subject, then for the other. A second point is made for the first subject, then for the other. This alternating pattern continues until all the points are made for both subjects. . . .In general, the block method works better for essays with fewer points of comparison or contrast that are not extensively developed . . ..An alternating pattern is usually a better choice for an essay with many points of comparison and contrast or an essay with extensively developed ideas.(Barbara Fine Clouse, Patterns for a Purpose. McGraw-Hill, 2003) Complaining vs. MoaningVisitors to Britain are rarely able to graspsometimes after decades of residencythe vital distinction its inhabitants make between complaining and moaning. The two activities seem similar, but there is a profound philosophical and practical difference. To complain about something is to express dissatisfaction to someone whom you hold responsible for an unsatisfactory state of affairs; to moan is to express the same thing to someone other than the person responsible. The British are powerfully embarrassed by complaining, and experience an almost physical recoil from people who do it in public. They do love to moan though. The background music of British life is a running aria of moaning about pretty much everythingour weather, our politics, our permanently under-performing national sports teams, our reality-TV-obsessed media, and so on. Moaning, a source of entertainment in its own right, is also an important psychic comfort blanket, a way of venting resentment without taking responsibility for effecting change.(John Lanchester, Party Games. The New Yorker, June 7, 2010) European Football vs. American FootballAlthough European football is the parent of American football, the two games show several major differences. European football, sometimes called association football or soccer, is played in more than 80 countries, making it the most widely played sport in the world. American football, on the other hand, is popular only in the United States and Canada. Soccer is played by 11 players with a round ball. Football, also played by 11 players in somewhat different positions on the field, uses an elongated round ball. Soccer has little body contact between players, and therefore requires no special protective equipment. Football, in which players make maximum use of body contact to block a running ball carrier and his teammates, requires special headgear and padding. In soccer, the ball is advanced toward the goal by kicking it or by butting it with the head. In football, on the other hand, the ball is passed from hand to hand across the opponents goal. These are just a few of the features that distinguish association and American football.(student paragraph, Football and Soccer) A Sexist Interlude by Bill Bryson: Women vs. Men at the Checkout CounterAlthough the store had only just opened, the food hall was busy and there were long queues at the tills. I took a place in a line behind eight other shoppers. They were all women and they all did the same mystifying thing: They acted surprised when it came time to pay. This is something that has been puzzling me for years. Women will stand there watching their items being rung up, and then when the till lady says, Thats four pounds twenty, love, or whatever, they suddenly look as if theyve never done this sort of thing before. They go Oh! and start rooting in a flustered fashion in their handbag for their purse or checkbook, as if no one had told them that this might happen.Men, for all their many shortcomings, like washing large pieces of oily machinery in the kitchen sink or forgetting that a painted door stays wet for more than thirty seconds, are generally pretty good when it comes to paying. They spend their time in line doing a wallet inventory and sorting through their coins. When the till person announces the bill, they immediately hand over an approximately correct amount of money, keep their hands extended for the change however long it takes or however foolish they may begin to look if there is, say, a problem with the till roll, and thenmark thispocket their change as they walk away instead of deciding that now is the time to search for the car keys and reorganize six months worth of receipts.(Bill Bryson, Notes From a Small Island. William Morrow, 1995 Pronunciation: kom-PAR-eh-son Also Known As: comparison and contrast
Sunday, November 3, 2019
Essay questions For Human resource course Example | Topics and Well Written Essays - 1750 words
Questions For Human resource course - Essay Example cruitment and selection of employees, the compensation and benefits system, the documentation work of the entire workforce, and lastly performance appraisals and evaluations comprise of the human resources audit. HR audits are conducted to ensure that the human resources are performing well and the audit identifies the strengths of the workforce and also the areas that require improvements. HR audits can be conducted twice or thrice in a year to ensure that things are working as per requirements and goals and objectives are being attained successfully. The structural changes in the organization may affect the labor market sector, the economy upturns and downturns may cause the labor to make decisions regarding changing jobs and demanding more pays from their respective organizations. The HRM needs to carefully consider the needs of their employees and accordingly address the needs of their employees; policies and benefits package of the employees may require a revision. The strategic human resource plan needs to be developed keeping in view the external environment as well as the internal environment of the organization. The policies, rules and regulation are formed keeping in view the legal environment of the country where the business is operating; the technology is used to ensure that the firm remains competitive. The decisions taken by the human resources department are impacted by the outside forces to a very large extent. The strategic choices that managers should make regarding Equal Employment Opportunities are that they need to ensure there is no biasness in their policies, the compensation and benefits packages should be on fair grounds amongst the workforce. The working conditions should be proper for the workforce and there should be no gender biasness as well. Managers should conduct a job analysis to ensure that they recruit and select the right employees for the respective job so that the roles and duties of the job are fulfilled according to
Friday, November 1, 2019
FM demodulation Essay Example | Topics and Well Written Essays - 1000 words
FM demodulation - Essay Example The PLL has a voltage-controlled oscillator, a phase detector, and a low pass filter connected in a feedback loop. The input voltage determines the frequency of oscillation at the output of the VCO (Sedra 1998). This fosc is equal to the intermediate frequency fi required to be 470 kHz in this case. The circuit is built on a proto board according to the block diagram shown fig1 bellow; The components required are; CD 4046 CMOS Phase-Lock Loop (PLL) integrated circuit Resistors of values; 1k, 10k, 18k (2). Capacitors of values; 0.1?F, 0.01?F, 3900pF and, Breadboard. The actual circuit is realized according to the circuit shown in fig 2 bellow. The circuit components in the PLL providing a centre frequency of 470 kHz are determined according to the equation, fosc = 1/2à ¿RC. Therefore 470000Hz*2à ¿ = 1/RC and taking R = 100K then 1/C =470000* 2à ¿*100000= 3.386pF and the preferred value is 3400nf. The capture range is given by 2fc=1/à ¿ (2à ¿fL/R1)1/2 and for audio the maximum ran ge is 20 kHz and R1 = 1k therefore the frequency of the filter is given by; (2*20000*à ¿) 2 = 2à ¿fL/R1 fL= (2*2000*à ¿)2*1000/2à ¿ = 25.136 GHz and so the filter components are obtained as shown bellow; 25.136*109 = 1/2à ¿RfCf and with Rf taken as 18K then Cf = 1/ (25.136*109*2à ¿*18000) = 35176.4pF The lock in range is given by fmax – fmin and; fmin= 1/R2(C1+32PF) = 1/10000(3900+32)*10^-12 = 25432.35Hz fmax = 1/R1(C1+32PF) + fmin = 1/1000(3900+32)*10^-12 +25432.35 = 279755.85 Hz Hence lock in range = 254323.5 Hz. Also, capture range 2fc = (2K0fpVDD)1/2 K0 =VDD/2= 15/2 =7.5 2fc = (2*7.5*25432.5*15)1/2 = 7564.6Hz Discussion Did the loop demodulate NBFM? The loop demodulates narrow band FM that occupies the frequency range of 0-15kHz as this frequency range lies within the capture range and the lock range of the circuit. Could it be used to demodulate WBFM without any alteration? The loop demodulate the wide band FM as the low pass filter above has a value of 25.136 GHz, which is well above the capture range of WBFM, which is customarily around 10.7 MHz with a system bandwidth of 200 kHz. This bandwidth is within the centre frequency range of 470 kHz (Alencar 2005) What happened to the lock-in and capture range when the loop components were altered? The capture range is low if the cut off frequency of the filter is lower; this is achieved by varying the filter components i.e. using large filter capacitance, and resistor values. On the other hand, the capture range is made large by using lower values of filter components thereby increasing the cut off frequency (Carlson 2002). A wider capture range is desirable as it enables demodulation of WBFM while a small capture range is desirable as it enables the attenuation of high frequency components thereby improving the signal to noise ratio of the system. The lock-in range follows the above relation, as it is also directly proportional to the filter cut off frequency. How would you modify the PLL in ord er to demodulate WBFM? From the relation of WBFM, 2fc = (2K0fpVDD)0.5 it is seen that the capture range 2fc is directly
Wednesday, October 30, 2019
Spaghetti western Research Paper Example | Topics and Well Written Essays - 2250 words
Spaghetti western - Research Paper Example In this respect, the term ‘Spaghetti’ initially was meant to downgrade this genre of films, but later on, the films came to be appreciated due to the artistic innovativeness of the producers, despite their lean budgets. Therefore, Spaghetti westerns achieved global recognition due to their unequalled distinctness and uniqueness in style and creativity, as opposed to the traditional American Hollywood style. Most critics point out that Spaghetti Western emerged at the onset of Sergio Leone’s filmmaking style; this style is evidently depicted in Leone’s trilogy of films that have gained global acclamation ever since their release in the ‘60’s up to date. The leading role in this trilogy was played by Clint Eastwood, and the sound track was done by Ennio Morricone; after the massive success of this trilogy Leone, Eastwood and Morricone became household names in the film industry for their exceptional ability at directing, acting and composition re spectively. Leone’s Spaghetti westerns are discernible through a number of ways; firstly, even though they are based on the traditional American western film, Leon’s concept of the west is exaggerated in all its aspects. In other words, Leone portrays west that is wilder and more realistic than the usual one, and this contextual setting provides the overall tone of his films (Scherpschutter & Lindberg). From his films, it is evident that unlike traditional American westerns, the Spaghetti westerns have a strong tone that is characterized with extreme violence and ruthlessness. Spaghetti Westerns exaggerates the American lifestyle and context to highlight the conflicts in the film, a technique that makes them exceptionally forceful, unlike the American westerns. Being so much action oriented, dialogue in the spaghetti westerns is very scarce and obscure as it is accompanied with esoteric sounds tracks. For instance, Morricone’s sound tracks were characterized by unusual sounds such as rapid gunshots, cracking whips and whistles, in addition to the trumpets, the electric guitar and the harp. These unusual sound tracks played a very fundamental role in the spaghetti western film, in that they help to enhance the drama and suspense in the films. Thus, the spaghetti westerns have been likened to the classical opera that hugely relied on the musical element to explicate its storyline. Just like in the opera, the spaghetti westerns rely on the music to illustrate their storylines in detail, in order to make it comprehensible to the viewership. Spaghetti western directors infused aspects of the Italian culture (characterized by brashness and wacky tensions) into their stories; this is embodied in the violence depicted by the Mexican bandits. This Italian cultural aspect is further highlighted through close range camera visuals of the actors’ face reactions and their guns, and together with the bizarre sound tracks; these aspects help in building up the tensions in the spaghetti western films (â€Å"Spaghetti Westerns and Italian Culture†). Spaghetti western films are also renowned for their atypical hero characters that don’t strike as sympathetic, but instead have tendencies typical to the villain of the story. In other word, the hero is more like the villain, always dirty and untidy, sometimes
Monday, October 28, 2019
Art Of The Late Ninegteenth Century Essay Example for Free
Art Of The Late Ninegteenth Century Essay Speaking about the late nineteenth century art, it is necessary to say that the transition from one century to another is always marked by the feeling of disillusionment as far as conventional themes and methods are concerned. There is an emptiness which prompts artists to search new forms, new means of expression. It is not always easy, however, which leads them to aspiration to escape from the usual reality to exotic countries and ways of life. The cultural phenomenon of fin de ciecle (end of the century) naturally manifested itself in visual arts and lead to emergence of impressionism and post-impressionism. Partially, impressionism appearance was caused by the fastening of life tempo and industrial revolution. As a result, impressionists aimed to depict the ever-changing reality; they wanted to catch the moment of the life flow, which is never the same. Impressionist painters inherited the romantic naturalist philosophy but chose different devices to reveal nature. The term â€Å"postimpressionism†was coined by the English artist and critic Roger Fry (1866-1934) in 1910 as a name for the various movements that grew out of Impressionism, but moved away from its naturalist tendencies. In the current paper I intend to analyze some of postimpressionists’ paintings to trace the influence of traditional art and innovation. One of the most prominent painters on the brink of the centuries was Paul Gauguin. When we speak of fascination with primitive and exotic art, we primarily mean this artist’s attempt to move in this direction. Like most postimpressionists he started as impressionism and was devoted to traditional objective rendering of nature with the help of new coloring and light and shadow effects. In the course of time, when he was already a famous painter he realized inherent limitations impressionism had in itself and chose another direction. He did it not only in the figurative sense but he physically moved to Tahiti to investigate new opportunities for art progress. Let’s look closely at some of his canvasses of Tahitian period to discover what novelty they bear and how they correlate with impressionist tradition, on the one hand, and primitive art forms on the other hand. One of the most illustrative pictures of the series is called Femmes de Tahiti [Sur la plage] (Tahitian Women [On the Beach]) The name itself suggests that the conventional subject matter of impressionism – conveying fleeting states of nature – is put aside. The painter made people his objects and applied revolutionary technique to depict them. The fist thing the eye catches is the unusual exotic coloring for the sky, the sea and the sand, which has nothing in common with the palette applied for European landscapes. The colors are rich and warm; it seems they soaked exotic sunlight. At the same time we see that the artist doesn’t aim at showing every subtle hue (if we speak of color) or every subtle bend of human body (if we speak of shape). On the contrary, he wants to make the impression of ultimate simplicity of color and form, which follows the tradition of primitive art. Despite of this primitivism, the women in the painting feel exceptionally real and palpable, not in terms of photographic similarity and anatomic precision but in terms of emotion conveyed. Natural rich colors of Pacific islands and simplicity of form make them a part of surrounding nature. As a result they feel real in a sense that they are devoid of any artificial glossiness, which civilization imposes. Another famous painting of Gauguin, which was considered to be scandalous and indecent by many of his contemporaries, is called Spirit of the Dead Watching. It depicts a nude young girl lying and mystical world surrounding her. This painting inherits the tradition of primitive art not only in terms of form but also in discovering the mythology of Tahitians. In this case Gauguin managed to do a unique thing – with the help of simple, rough, down-to-earth colors and forms he depicted an ephemeral world of spirits Edgar Degas is another famous postimpressionist of the late nineteenth century. Unlike Gauguin, he was not much into exotic themes. He inherited much from impressionist tradition, and was greatly influenced by the naturalist philosophy of romanticism. Still, if we look at his landscape paintings, it becomes plain that the emphasis is quite different, as well as the role of nature. For example, the canvass Aux courses en province (At the Races in the Country) is a perfect illustration to this dual influence. The painting is no way an ode to nature, as it was the case with impressionists and romanticists. It is rather the point, where the two worlds – rural and urban – intersect. The contrast between the picturesque scenery and the people who came to the country to enjoy themselves is really huge. This contrast is not manifested through color but through some specific details, which make the impression that the people are outsiders for the nature. Thus, a sun parasol a woman wears, her husband’s top hat, the cart among the field, and especially the horses’ eyes covered with blinders – all these details disclose the painters’ idea that people no longer belong to the nature. Degas is said to be the one who was greatly influenced by the revolutionary invention of the late nineteenth century – photography. Thus, his painting Absinthe is illustrative of the new perspective and spacing photography opened to artists. The canvass reminds of the technology of painting black and white photos, which was applied at this period of time. To sum up, the late nineteenth century was marked by the trend of transformation, transition from Romantic to Postimpressionist art and way of thinking. The painters of these periods were exposed to dual influence- on the one hand, they inherited the technique and tradition of impressionist art and naturalist philosophy, on the other hand the felt like the old principles and themes were exhausted, that’s why they resorted to new sources of inspiration like primitive exotic art and photography. Bibliography  Broude, Norma. Impressionism: A Feminist Reading: the Gendering of Art, Science, and Nature in the Nineteenth Century. Boulder, Colo.: Westview Press, 1997. Impressionism , in Painting. The Columbia Encyclopedia . 6th ed. 2004. Rewald, John. Post-Impressionism: From Van Gogh to Gauguin. New York: Museum of Modern Art, 1956.
Saturday, October 26, 2019
Dress Codes :: essays research papers
It is in the middle of summer and very hot and humid. You are in complete uniform, wearing the long wool pants with the shirt, tie and sweater. Your whole body is uncontrollably sweating. Instead of paying attention in class, you wipe yourself down every second.      Uniforms are uncomfortable, cause distractions and are expensive. They serve no purpose in getting the proper knowledge that one is in school to earn. One that is not comfortable, may not concentrate in class. He/she will move around their seat impatiently trying to get comfortable. Uniforms always cause problems in the summer and winter. The girls complain about wearing short dresses in the winter, arguing that it gets too cold to have their bare legs showing outside in the freezing weather conditions. The boys complain about wearing the hot long pants in the summer.      I attended a school that required a uniform. I wear boxers longer than the girls’ skirts. Although my values were strongly set on education, my mind wondered, trying to get a glimpse of a girl bending over. Some girls deny it, they wear their dresses too short. This causes a distraction. The guys will not pay attention in class, instead they will stare at the short dresses. This causes the boys to do work at a lower level. The schools should make a rule on the skirt lengths and enforce it with severe punishments such as detentions, suspensions, and expulsions. This rule should make the lengths below the knees.      Most uniforms are very expensive. The whole uniform may cost about $250.00. This is expensive for a normal family. Since some schools require uniforms, the family is forced to buy the uniform. This puts the family back financially. This might force the family to live on bread and water due to the fact that they have spent all the food money on ties dressshoes and dress pants.      How can uniforms change the way people act? They can not. No matter what the opposing argument may be, it can not be logically correct.
Thursday, October 24, 2019
Business Management of Owning a Construction Company Essay
Owning a construction company requires good planning whereby the management puts several measures in place to ensure that a company performs well to generate enough money that aids it run its operations. Availability of surplus raw materials is one of the important factors to consider while managing a construction company. A construction firm should have enough laborers who offer services to customers and who work at the production stage. Running a construction company requires that the management come up with a good marketing strategy that allows the company to attract as many clients as possible to allow the organization generate enough income to carry out its activities effectively. Keeping records in an organized manner makes it easy for a construction company to make references and also to avoid loss of data. Managers who plan their activities wisely and accordingly in a construction company are in a better position of elevating the profit that the company generates and to impro ve the quality of goods and services that the firm offers. Definition of Important Concepts Management is a common term that this paper uses and it means to adopt effective measures as a leader that help to run an organization in an effective manner. The term construction is also common in this analysis and it means to come up with projects such as buildings, bridges and roads using qualified personnel. Counterarguments Even though raw materials are essential in the running of a construction company, some companies lack them due to poor management which in most cases leads to the fall of a business. Other construction companies lack enough laborers and this makes the available workers to strain with their work which in most cases lowers the outcome of construction companies. Lack of effective marketing strategy and lack of proper ways of record keeping also in many instances lead to the downfall of many construction companies because they are not able to generate sufficient income from different customers and they experience confusion respectively.This report makes use of an imaginary company by the name of Davis Construction firm to expound on the management of owning a construction company. As part of its activities, this construction firm produces building bricks from clay soil, produces celling boards that builders fit inside houses, and also hires professional masons and other construction desi gners to people or organizations that want to come up with buildings. To attain its goals, the management of Davis Construction firm must take into account several measure that will help it run its activities. Availability of Raw Materials First of all, the manager of this organization must ensure that there is a continuous flow of raw materials to enable the firm continue with its production. In this case, the essential raw materials that Davis Construction firm needs are clay soil to manufacture bricks, wood chips to manufacture celling board, and sufficient water to carry out the mixing process. Other raw materials that this organization needs to produce its goods include chemicals that it uses to carry out its production. A good manager will carry out a research on the best places to acquire the raw materials so that the firms does not experience delays in its production process. To ensure a steady supply of raw materials in a construction firm, managers should have more than one source of suppliers who deliver raw materials to the company. Having more than one source of supplier who supply the same product is important because this allows a company to carry out its activities continuously not to inconvenience customers. In many instances, unreliable suppliers make business managers to consider alternative ways getting raw materials to carry out an organization’s activities (Alonso, 2007, p. 3). Another way in which the manager of this company and any other construction company can ensure constant availability of raw materials is by establishing nearby sites that generate enough raw materials to run the activities of an organization. For example, to have a constant supply of water, the manager can hire professionals to come and dig boreholes that will provide surplus water to the firm at a much cheaper cost. Availability of Workers Effective management of a construction company calls for hiring enough laborers who help in running the organization’s activities. A wise manager will therefore, put measures to ensure that the laborers share work equally and that they do not strain while carrying out their activities. The laborers in a construction firm should fall into several sections where each worker partakes in the activity of his specialization. By each worker taking part in the activities of his specialization, a construction firm will attain accuracy in all the goods it produces and all the services it offers. To get laborers of sufficient knowledge to carry out their activities, the management of Davis Construction Firm should carry out a test while recruiting laborers after ascertaining their credentials. Even though it is a common occurrence in many countries that construction activities attract workers with low educational level (ILO, 2001, p. 12), it is important for managers to hire workers with high qualification to do their job perfectly so as to come up with products and services that satisfy customers’ needs. The management should ensure that workers get sufficient training to enable them carry out their duties with preciseness. As a way of improving the technical skills of their workers, managers should organize educative seminars where other professionals offer theoretical and practical knowledge to the workers. Good managers take the initiative of helping technicians who show great ability in their duties attain further training and also to serve as motivation to the co ntractors. Managers in a construction company should also take their workers to tour different construction firms because if they fail to do this, it will be impossible to compete favorably with other construction firms. Marketing Strategies A construction company should adopt effective marketing strategies that allows it to reach customers from different geographical regions. After intense research about marketing strategies, managers in construction companies such as Davies Construction Firm should come up with a suitable way of marketing the goods and services that the firm offers. To effectively reach customers from different regions, managers who run construction firms should adopt reliable channels such as the internet and publications because these two are able to carry so much information about a company and are also able to transmit information within a very short time. Enhanced technology has improved communication and marketing which has positive effect on inter-organizational relationship and communication (Avlonitis & Karayanni, 2000, p. 442). Managers in a construction firms should appoint certain people with the right qualification to manage the company’s website and to attend to customers’ n eeds. In a business organization, it is important for managers to create a customers’ department wing to improve the quality of services and to build a long-term relationship with the customers (Rust, Moorman, & Bhalla, 2010, p. 5). Record Keeping Managers who run construction companies should adopt better ways of storing vital information. Good forms of record keeping enable construction companies to make necessary reference whenever conflicts or discrepancies occur. For example, Davis Construction Firm can adopt better ways of record keeping by using computers that are able to store large amount of data for a very long time. People in charge of electronically storing data must be very keen in their activities to ensure that the information stays for a long time without getting lost (Trace, 2002, p. 138). Managers in a construction firm should also adopt a way of keeping records that is easy to retrieve information. Some of the advisable ways of keeping records in a manner that is easy to retrieve include using alphabetical orders, storing records according to the subject and keeping records in accordance to urgency. Conclusion Managers who run construction firms should take the initiative of helping the company attain its goals. As part of their management duties, managers should be able to come up with ways that ensures a constant and sufficient supply of raw materials to enable the firm carry out production of goods and services continuously. A manager should also be able to ensure that a construction firm has enough workers who help in carrying out the activities of a company in accordance to their area of specialty. Coming up with an effective marketing strategy helps to reach customers from different regions and therefore, be able to generate enough money for the construction firm. Above all, a manager in a construction firm needs to device effective methods of storing vital information about past and current operations of a construction firm. References Alonso, E., et al. (2007). Material availability and the supply chain: Risks, effects, and responses. Massachusetts Institute of Technology.Avlonitis, G., & Karayanni, D. (2000). The impact of internet use on business-to-business marketing: Examples from American and European companies. Industrial marketing management 29(4) 441-459. International Labor Organization, ILO. (2001). The construction industry in the twenty-first century: Its image, employment prospects and skill requirements. Geneva. Rust, R., Moorman, C., & Bhalla, G. (2010). Rethinking marketing. Harvard Business Review. Trace, B., C. (2002). What is recorded is never simply ‘what happened’: Record keeping in Modern organizational culture. Archival Science 2(7), 137-159.at is Recorded is Never Simply ‘What Happened’: Record Keeping in Modern Organizational Culture Source document
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