Wednesday, November 27, 2019
Marketing Planning, Orientations and Concepts The WritePass Journal
Marketing Planning, Orientations and Concepts INTRODUCTION Marketing Planning, Orientations and Concepts INTRODUCTIONMARKETING MARKETING PLANTHE MARKETING ORIENTATIONS OR CONCEPTSThe Production ConceptThe Product Concept The Selling ConceptThe Marketing ConceptThe Customer ConceptThe Societal Marketing ConceptMARKETING PLANNING PROCESSDEVELOPMENT OF MARKETING MIXTHE MARKETING AND SALES PLANNING PROCESSTARGET MARKETINGMARKETING PLANNING AIMS AND OBJECTIVESMARKETING PROGRAMSREFERENCES: Related INTRODUCTION Far – reaching changes have been taking place in the Indian economy during the recent past, consequents to the opening up of our economy through globalization and liberalization policies. The flood gates have been through thrown open to allow international competition for manufactured goods and as well as services, making it a question of survival of the fittest in any industry. In the present highly competitive economy, which can be called as Buyer’s market, it is the customer who wields full power. He can make or wreck a company. No wonder that the collective battle cry from sales and marketing people, retailers, wholesalers and advertising wizards alike is now ‘Serve the customer’, or ‘Delight the customer’. The customer who was considered the ’King’ is now treated almost like ‘God’, emulating the highly successful marketing people of Japan. When consumer expectations become higher and higher, superior market driven strategies or customer driven strategies and their execution in the market are important. Companies have to be fully customer oriented to succeed in the present competitive scenario, and should â€Å"Think Customer†, â€Å"Live for Customer†, â€Å"Smell Customer†, and â€Å"Build Customer Relations†. MARKETING            â€Å"Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others†. – (PHILIP KOTLER 2007) THE AMERICAN MARKETING ASSOCIATION defines marketing as â€Å"Marketing is a performance of Business activities that directs the flow of goods and services from producer to customer or user†. These traditional definitions have undergone some changes and the new version is given as â€Å"Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of values with others†. Thus marketing is a communication channel through which the industry and consumers are communicated. MARKETING PLAN A marketing plan is a formal statement of a set of business goals, the reason why they are believed attainable, and the plan for reaching goals and the way of reaching to the customer about to their product. Business plans may target changes in perception and branding by the customer, client, tax- payer, or larger community. When managing a business, a business plan, or B-plan, is often confused with the term Marketing Plan. Marketing plans are decision-making tools. There is no fixed content for a marketing plan. Rather the content and format of the marketing plan is determined by the goals and audience. (Deboreh 2010) A marketing plan represents all aspects of business planning process; declaring vision and strategy alongside sub-plans to cover marketing, finance, operations, human resources as well as a legal plan, when required. For example, a business plan for a non-profit might discuss the fit between the business plan and the organization’s mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization’s ability to repay the loan. Venture capitalists are primarily concerned about initial investment, feasibility, and exit valuation. A business plan for a project required equity financing will need to explain why current resources, upcoming growth opportunities, and sustainable competitive advantage will lead to a high exit valuation. Preparing a Marketing plan draws on a wide range of knowledge from many different business disciplines: finance, human resource management, intellectual property management, supply chain management, operations management, and marketing among others. â€Å"A good Marketing plan can help to make a good business credible, understandable, and attractive to someone who is unfamiliar with the business. Writing a good Marketing plan can’t guarantee success, but it can go long way toward reducing the odds of failure†. THE MARKETING ORIENTATIONS OR CONCEPTS The marketing function or activities are conducted by various companies based on six alternative or orientations. They are: The Production Concept The Product Concept  The Selling Concept  The Marketing Concept The Customer Concept The Societal Marketing Concept The Production Concept                The production Concept believes that consumers will favor products that are readily available at reasonable prices. Improvement in production and distribution efficiency will be the focus for managements under this concept. When the demand for a product exceeds the supply, manufacturers have too increase production. When the product’s cost is too high, the management has to bring it down to affordable levels. Production concept, though useful in some situations, could result in ‘Marketing Myopia’, according to Theodore Levitt. Companies following this concept focus too narrowly on their own activities and lose sight of the real objective of customer’s need satisfaction. The Product Concept The product concept believes that the consumers will favor products that offer the most in quality, performance innovative features. Continuous improvements in product and quality are essential for companies that follow the product concept. So, this concept may also lead to Marketing Myopia. The Selling Concept This concept believes that the consumers will not buy enough of the company’s products unless it undertakes pressure selling tactics and heavy promotion efforts. Buyers are believed to have a buying inertia. This concept is especially used for unsought goods which buyers do not think of buying, like cemetery plots, life insurance, etc. The Marketing Concept This concept believes that achieving the company’s objectives depends on understanding the needs wants of target markets and delivering the desired satisfaction in a better way than what the competitors are doing. The Customer Concept Many companies are today moving beyond the marketing concept to the customer concept. These companies shape separate offers, services and messages to individual customers, based on their individual preferences. They hope to achieve profitable growth through capturing a larger share of each customer’s expenditures by building high customer’s loyalty and focusing on customer’s life time value. EXAMPLE: Barbie Dolls, Levi Strauss jeans, Dell Computers. The Societal Marketing Concept This concept believes that organizations should determine the needs, wants and interests of target markets. It should then deliver superior value to the customers in a way that maintains or improves the consumer’s and the society’s well being. Society (Human welfare, environment) Consumers (Needs, wants and                                                 Company (Sales volume, profits                  Satisfaction)                                                                               and growth)  MARKETING PLANNING PROCESS The marketing Planning process consists of the following activities: Analysing market opportunities Selecting target markets Developing the marketing mix Managing the marketing efforts. At the center of the process stand the consumers. The objective is to build a strong and profitable customer relationship. The first step is market segmentation, targeting and positioning, to customers the company should serve and how. This process identifies the total market, and then divides it into smaller segments. The next step is to design a marketing mix consisting of factors under its control like : I. Product II. Place III. Price IV. Promotion For identifying best marketing mix combination and to put into action, the company engages in the activities like: I. Marketing analysis II. Planning III. Implementation IV. Control activities With the help of these, the company watches adopt to the actors and forces in the marketing environment around it. Fig. The Marketing Planning Process 1, 2, 3,4 DENOTES: 1  Marketing Intermediaries                                        3 Market planning  2  Marketing Control                                                    4 Competitors DEVELOPMENT OF MARKETING MIX          The marketing manager is a mixer of ingredients, according to JAMES CULLITON, a noted Marketing expert, who coined the expression,†Marketing Mix†â€Å"The marketing mix is the set of controllable, tactical, marketing tools that the firm blends to produce the response it wants in the target market†– (PHILIP KOTLER 2007) The marketing mix consists of the variables such as: Product Price Place Promotion These are well known as the Four P’s of Marketing as classified by McCarthy and this figure below gives clear description about the variables of marketing mix and its various tools.                                                     Place stands for the goods and services offered by a company to the target market, to satisfy needs and wants. Price refers to money value that the consumers have to pay to buy for the product or services. Promotion refers to the activities of Advertising, personal selling, sales promotion, public relations and communicating products benefits and attributes to target customers to persuade them to purchase. Place stands for physical distribution activities through which the products moves from the industry to the customers. To be successful, the marketing programmes have to blend the 4 variables into an ideal integrated action plan aimed at achieving the corporate objective. While the 4 P’s concepts relates to the sellers perspective of the market. The other P’s which are included as 7 P’s of marketing are: Packaging Positioning People Packaging is the fifth element of the marketing mix, which refers to the outer physical coverage of the product or the way in which your product is appearing outside. Positioning refers to the present position of our product among the consumers. â€Å"How they think about our company? What position does the concern have in the market? What is the customer’s perception towards our product in the market?†these questions should be answered in the case of positioning of a product in the market. People refers to both inside and outside people, the former refers to the employees of the industry and the later refers to the customers of our products and services, where they are considered as the important resources of marketing our goods and services. The 7 P’s are a useful framework for deciding how the company’s resources will be manipulated (strategically) to achieve the objectives. However, they are not the only framework, and may divert attention from the real issues. The focus of the strategies must be the objectives to be achieved – not process of planning itself. Only if it fits the needs of these objectives should you choose, as we have done, to use the framework of the 7 P’s. (Jackie 2010) The strategy statement can take the form of a purely verbal description of the strategic options which have been chosen. Thus these are the various tools and variables described under the marketing mix. THE MARKETING AND SALES PLANNING PROCESS Marketing process can be realized by the marketing mix in step 4. The last step in the process is the marketing controlling. In most organizations, â€Å"strategic planning†is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look at a practical plan which stretches three or more years ahead. To be most effective, the plan has to be formalized, usually in written form, as a formal â€Å"marketing plan†. The essence of the process is that it moves from the general to the specific, from the vision to the mission to the goals to the corporate objectives of the organization, then down to the individual action plans for each part of the marketing program. It is also an interactive process, so that the draft output of each stage is cheeked to see what impact it has on the earlier stages, and is amended. TARGET MARKETING To define a target market for your business plan, you should research the potential buying audience for your product. This could range from millions of people if you are starting an online business, to a few thousand individuals if you are opening a retail store in a small town. If you are catering to the consumer market, narrow your potential customer base to a defined demographic group. By doing so, your business will not only be more attractive to investors, but you will have a much easier time compiling sales and marketing plan. Study your product or service and determine the most likely consumer. Define the age range, gender, marital status, and income level of the individual most likely to be your customer. Explain the motivations for purchasing your product or service. Is it a necessity or luxury? What value does this product bring? It’s best not to assume or guess. Use surveys, questionnaires, or secondary research to gather your demographic data. Once you have defined the target market: Explain the purchase habits of this demographic group. Show how your company will impact those purchase habits. Explain the motivation behind this demographic group and how you will help them meet their needs. Project future changes in this market. Indicate how you will meet their changing needs. Base your future projections on research and details from your findings. Make projection based on past buying habits, the average purchase amount, and other factors, such as your ability to make the products or services available. The more you know about this target market, the more confidence you will have in your sales projections. The same need to identify your target audience (business-to-consumer market) will also hold true if you are serving a business market (business-to-business market). You need to determine which companies will benefit from your products or services. Will you meet the needs of a specific industry or several industries? Large or small businesses? Public or privately owned businesses? Define exactly the types of businesses that will buy our product or services and target them through your marketing efforts. Determine how you will reach your target market, i.e. online, by referral, by cold-calling. For more about learning about the customer you intend to pursue, read Use Demographics to Understand Your Target Market. Another way to look at target market is to consider how you are positioning your company and your products. Read â€Å"What’s Your Position in the Market?†to get the basics of this important but tricky concept. MARKETING PLANNING AIMS AND OBJECTIVES Behind the corporate objective, which in themselves offer the main context for the marketing plan, will lay the â€Å"corporate mission†, which in turn provides the context for these corporate objectives. In a sales-oriented organization, the marketing planning function designs incentive pay plans to not only motivate and reward frontline staff fairly but also to align marketing activities with corporate mission. This â€Å"corporate mission†can be thought of as a definition of what the organization is, of what it does: â€Å"our business is †This definition should not be too narrow, or it will constrict the development of the organization; a too rigorous concentration on the view that â€Å"we are in the business of making meat-scales,†as IBM was during the early 1900s, might have limited its subsequent development into other areas. On the other hand, it should not be too wide or it will become meaningless: â€Å"we want to make a profit†is not too helpful in developing specific plans. Abell suggested that the definition should cover three dimensions: â€Å"customer groups†to be served, â€Å"customer needs†to be served, and â€Å"technologies†to be utilized. Thus, the definition of IBM’s â€Å"corporate mission†in the 1940s might well have been: â€Å"We are in the business of handling accounting information [customer need] for the larger US organizations [customer group] by means of punched cards [technology]†. (Karunakaran 2010) Perhaps the most important factor in successful marketing is the â€Å"corporate vision.† Surprisingly, it is largely neglected by marketing textbooks, although not by the popular exponents of corporate strategy-indeed, it was perhaps the main theme of the book by peters and waterman, in the form of their â€Å"Super ordinate Goals†. â€Å"in search of Excellence†said: â€Å"Nothing drives progress like the imagination. The idea precedes the deed.†if the organization in general, and its chief executive in particular, has a strong vision of where its future lies, then there is an good chance that the organization will achieve a strong position in its markets (and attain that future). This will be not least because its strategies will be consistent and will be supported by its staff at all levels. In this context, all of IBM’s marketing activities were underpinned by its philosophy of â€Å"customer service,†a vision originally promoted by the charismatic Watson dynasty. The emphasis at this stage is on obtaining a complete and accurate picture. A â€Å"traditional†– albeit product-based-format for a â€Å"brand reference book†(or, indeed, a â€Å"marketing facts book†) was suggested by Godley more than three decades ago: Financial data-facts for this section will come from management accounting, costing and finance sections. Product data-form production, research and development. Sales and distribution data-sales, packaging, distribution sections. Advertising, sales promotion, merchandising data-information from these departments. Market data and miscellany-form market research, who would in most cases act as a source for this information. His sources of data, however, assume the resources of a very large organization. In most organizations they would be obtained from a much smaller set of people (and not a few of them would be generated by the marketing manager alone). It is apparent that a marketing audit can be a complex process, but the aim is simple: â€Å"it is only to identify those existing (external and internal) factors which will have a significant impact on the future plans of the company.†It is clear that the basic material to be input to the marketing audit should be comprehensive. Accordingly, the best approach is to accumulate this material continuously, as and when it becomes available; since this avoids the otherwise heavy workload involved in collecting it as part of the regular, typically annual, planning process itself-when time is usually at a premium. Even so, the first task of this annual process should be to check that the material held in the current facts book or facts files actually is comprehensive and accurate, and can form a sound basis for the marketing audit itself. MARKETING PROGRAMS Marketing programs are the most important, practical outcome of the whole planning process. These plans must therefore be: Clear – They should be an unambiguous statement of ‘exactly’ what is to be done. Quantified – The predicted outcome of each activity should be, as far as possible, quantified, so that its performance can be monitored. Focused – The temptation to proliferate activities beyond the numbers which can be realistically controlled should be avoided. The 80:20 Rule applies in this context too. Realistic – They should be achievable. Agreed – Those who are to implement them should be committed to them, and agree that they are achievable. The resulting plans should become a working document which will guide the campaigns taking place throughout the organization over the period of the plan. If the marketing plan is to work, every exception to it (throughout the year) must be questioned; and the lessons learnt, to be incorporated in the next year’s planning. A marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors. Description of the product or service, including special features. Marketing budget, including the advertising and promotional plan Description of the business location, including advantages and disadvantages for marketing Pricing strategy Market segmentation Operational plan Operational plans are an important element of writing a business plan and they notify business assessors for how business owners are going to release product/services into the market. That’s why operational plans are also a very important part of writing a marketing plan. In simple words, operational plans help to understand ways for business reviewers, by which products are set to pass the production phase heading toward the targeted customers and these plans must be in the business plan outline. Operational plans are a usual phenomenon in a how to write a business plan, but they outline crucial answers basic questions as such: What are the daily activities of a business? What is the raw material sources used? How will the company or business use vendors and suppliers? What are the labours requirements? Who is the product supplier? Operational plans need to ascertain the activities and finances for almost every section of the firm or business for the next 1 or 3 years. Operational plans also connect with intended plans and the activities that the business may deliver to its customer base. Good operational plans ought to include: Apparent target areas Preferred results A procedure to supervise growth execution schedules Employment and resource requirements Quality levels Finally, activities which a firm or business may deliver to its targeted customers. REFERENCES: Deboreh (2010) International journal of Market research, â€Å" Agenda Development for marketing research†vol 52, pp 339 – 362. Luan (june 2010) journal of marketing research, â€Å"Forecasting marketing mix responsiveness for new product†vol 47, pp 444 – 457. Karunakaran (2010) â€Å"Marketing Management†The Himalaya publishing house 1st edition pp256 philip kotler (2007) â€Å"Marketing Management†Analysis, planning, implementation and control 9th edition prentice hall, New jersey Baker, M., J.,Hart, S. (2007) the Marketing Book, (5TH edn.), Butterworth- Heinemann,UK.
Saturday, November 23, 2019
Free Essays on John Of Guant
JOHN OF GAUNT (1340-1399) This prince, the fourth son of King Edward III and Queen Philippa, was born at Ghent (or Gaunt) in Flanders, in 1340. In his infancy, he was created Earl of Richmond and, by that title, admitted into the Order of the Garter upon the death of Thomas Holland, Earl of Kent, one of the original knights. In 1359, at Reading Abbey (Berks), he married Blanche, the younger of the two daughters and co-heirs of Henry, Duke of Lancaster, and upon the death of his father-in-law, in 1361; he was advanced to that Dukedom. He held also, in right of his wife, the Earldoms of Derby, Lincoln and Leicester, and the high office of Steward of England. Blanche, dying in 1369, the ambition of the Duke - who had taken an active part in the war carried on by the his brother, Black Prince, for the restoration of Peter, King of Castile and Leon - induced him to direct his views towards Constance, the elder of the two daughters of that monarch, then lately slain by his illegitimate brother, Henry of Transtamare, his successor under the title of Henry II. In 1372, the Duke married this princess and thus assumed the regal style of those kingdoms. These titular honours were ascribed to him in the writs of summons to Parliament from that year until 1386, when, by an arrangement with King John I of Castile and Leon, the son and successor of Henry, Catherine, the only daughter of the Duke of Lancaster by Constance, was betrothed to Henry, Prince of Asturias, his heir-apparent, and the crown settled upon the issue of that alliance. Although John of Gaunt had been engaged in warlike enterprises from his earliest years, yet his martial achievements did not increase the lustre of British glory or secure for himself the character of a great commander. In three expeditions into France, in 1369, 1370 and 1373, he gained no laurels and the peculiar misfortunes, which attended the last, when a considerable number of his ... Free Essays on John Of Guant Free Essays on John Of Guant JOHN OF GAUNT (1340-1399) This prince, the fourth son of King Edward III and Queen Philippa, was born at Ghent (or Gaunt) in Flanders, in 1340. In his infancy, he was created Earl of Richmond and, by that title, admitted into the Order of the Garter upon the death of Thomas Holland, Earl of Kent, one of the original knights. In 1359, at Reading Abbey (Berks), he married Blanche, the younger of the two daughters and co-heirs of Henry, Duke of Lancaster, and upon the death of his father-in-law, in 1361; he was advanced to that Dukedom. He held also, in right of his wife, the Earldoms of Derby, Lincoln and Leicester, and the high office of Steward of England. Blanche, dying in 1369, the ambition of the Duke - who had taken an active part in the war carried on by the his brother, Black Prince, for the restoration of Peter, King of Castile and Leon - induced him to direct his views towards Constance, the elder of the two daughters of that monarch, then lately slain by his illegitimate brother, Henry of Transtamare, his successor under the title of Henry II. In 1372, the Duke married this princess and thus assumed the regal style of those kingdoms. These titular honours were ascribed to him in the writs of summons to Parliament from that year until 1386, when, by an arrangement with King John I of Castile and Leon, the son and successor of Henry, Catherine, the only daughter of the Duke of Lancaster by Constance, was betrothed to Henry, Prince of Asturias, his heir-apparent, and the crown settled upon the issue of that alliance. Although John of Gaunt had been engaged in warlike enterprises from his earliest years, yet his martial achievements did not increase the lustre of British glory or secure for himself the character of a great commander. In three expeditions into France, in 1369, 1370 and 1373, he gained no laurels and the peculiar misfortunes, which attended the last, when a considerable number of his ...
Thursday, November 21, 2019
Criminal Research, Final Exam Research Paper Example | Topics and Well Written Essays - 250 words
Criminal , Final Exam - Research Paper Example The author says that the problems will persist in the younger generation if not addressed immediately. 9. The author can use the results from this case study and compare them to results after a youth treatment program; he will be able to see the extent to which the treatment program has helped the youth. 10. The effect due to the involvement of the national institute of justice will have; some of the youths have spent time in jail for crimes committed and may not feel free to attend any function that is promoted by the institute. 15. Qualitative data example is the information that the analysts of the case study attained from the study that is what causes the high rates of violence; Qualitative data can be used to show the extent of a problem. Two results from survey can be compared by looking the intensity and the effect of the problem. 20. Snowball sampling is a technique for developing research samples where the existing subjects recruit future subjects from among their acquaintances. It can be used to analyze for crime causes in dangerous areas where a victim of an attack names a friend or person who has undergone the same and can be interviewed. 21. A focus group is a qualitative method of research, here the group is asked questions on believes, opinions and perceptions towards a product, concept, service or an idea. A focus group is a good method of research when if comes to matters that affect the society at large e.g. in the study of drug abuse. 22. A researcher may have the problem of time constraints for open ended questions and will finally not get the best answer and results from the interview. It may be difficult for a researcher to get the respondents full attention. 23. Going native refers to case where the researcher stops acting as a researcher and becomes a full member of the group, participating fully in the group events. The problem with this approach is that
Wednesday, November 20, 2019
Beuys Essay Example | Topics and Well Written Essays - 3000 words
Beuys - Essay Example In actuality it went underground, emerging again, in entirely new guises, only toward the end of the 1970s. In 1967 Joseph Beuys, a professor of sculpture at the prestigious Dsseldorf Academy of Art, founded the politically dissident German Student Party and in the following year aligned himself with the rioting students, who strongly influenced his attitudes to art and politics. Beuys was born in 1921 at Kleve in the Lower Rhineland, served with the Luftwaffe in the War, enrolled as a student at the Dsseldorf Academy in 1947, and was Professor of Monumental Sculpture there from 1961 until he was dismissed in 1972. Beuys, who remained committed to social change to the end of his life, founded (among other organizations) the Organization of Non-Voters/Free Referendum Information Point in 1970 and the Organization for Direct Democracy through Referendum in 1971. He also waged war against hidebound art education. Beuys summed up his countercultural stance in 1979: "Young people -- the hippies in the '60s, the punks today -- are struggling to find new ways of defining the culture they live in . They, not money, are the capital of society" (Adriani, Konnertz, & Thomas, 1979). More than any of his contemporaries, Beuys sought to confront the social situation of a physically and psychologically devastated Germany and, by extension, Europe. Facing up to German history and culture -the Nazi period and its antecedents -- he said that he would assume the shamanistic role of exorcising past horrors, indicating the traumas of a time and initiating a healing process." He also believed that the imaginative powers of art could change life and bring about a personal and national rebirth. His ideas appealed to the European art world, because they seemed peculiarly European and -- equally important -- because they were expressed in an advanced visual language. Beuys achieved widespread recognition in 1968 and, in the 1970s, became the most important and influential artist in Europe. Beuys proposed his art as an alternative to contemporary American art -- which to him meant pop art, exemplified by Warhol, and minimalism. He overlooked the fact that many American post minimalists were also reacting against pop art and minimalism and were, like him, moving into performance and installation art. And they were as affected by the Vietnam War and America's social evils as he had been by the Nazi horror, the Holocaust, the student uprisings of 1968 -- and Vietnam. (But he convinced a significant number of European artists and art professionals that his misreading of American and European art was the correct interpretation, in large measure because they wanted to believe it.) Beuys's artistic roots were in Dada-inspired fluxus, which had been at the center of the German avant-garde in the early 1960s. Attracted by its use of performance to break down barriers between art and life, he joined the group. In February 1963 he hosted an international fluxus festival, Festum Fluxorum Fluxus at the Dsseldorf Academy. On that occasion he performed the first of his "actions," as he called his theatrical pieces, titled Siberian Symphony. Fluxus artists, who generally favored simple, short, often outrageous and funny sound-producing events, found Beuys's performance too complex and metaphorical for their taste. But much as he
Sunday, November 17, 2019
Video games Essay Example for Free
Video games Essay This is very useful as it tells the staff in GAME quickly and efficiently about the availability of software in the shop. It allows them to inform questioning customers. GENERAL SECURITY Â CCTV (Closed Circuit Television) this device is used to monitor everything that is happening. They are based everywhere in the company, in every department. This device can pick out things like thieves who are stealing merchandise to finding out what caused a certain accidental incident in another part of the company. Â Login Systems a login system is a security lock that allows only authorised people to access computers. A username would be asked for followed by a password confirmation. This is a simple method to keep out people from accessing files on computers that are important. These are on all the computers in the company. Â Keypad- this device is used in GAME to restrict areas that are only allowed for people that are authorised personnel. The person would have to key in a password to gain access to the restricted area. All the departments have areas that are restricted. Â Norton Anti-Virus this program scans the computers for viruses and removes them. This is very useful if you are connected to the internet a lot where a lot of viruses try to attack you. Â Norton Internet Security this program gives you extra protection from internet abusers. This allows you to enforce parental control, intrusion detection, privacy control, ad blocking, AntiSpam and a personal firewall to keep out intruders. DEPARTMENT SPECIFICS This section is on the specific hardware, software and security used in each department. SALES DEPARTMENT This is the Hardware and Software used specifically in the Sales Department. Hardware Input. These are the input devices used only in the sales department. Barcode Reader The barcode reader in the EPOS system scans the barcode on the items and keeps track of what items are being taken out and being returned. This also lets the company know whether they are running out of any specific items. They can also in the future use the information they obtained from the EPOS system and evaluate whether they should stock up on more items or less. Â Magnetic Strip Reader This device is like a barcode reader but it has some advantages. It can hold more information and it also has more security. In a barcode you could find out the code on the barcode because of the numerals under it, but in a magnetic stripe you have to pass it through its reader to obtain its code. In the GAME industry they accept credit cards that have a magnetic strip. They also let people register for a GAME card, which also has a magnetic strip. Hardware Output These are the output devices used only in the Sales department. Â Receipt Printers These printers print out the item that was purchased and include other details such as the date it was purchased, etc. These receipts are extremely useful, as they will allow the customers to return goods that do not satisfy them or is faulty. A unique system of GAME allows the customer to return goods that do not agree with them as long as they still have their receipt. Software Application These are the application software only used in the Sales department. Â MS Publisher this program allows the Sales department to create sophisticated marketing products. Products like posters, leaflets and other paper-based marketing goods. Â MS Excel this program allows the sales department to produce a database on their customers. The reward card scheme allows GAME to keep a record of their customers and their history with GAME. GAME can use their database to find out what each customer has bought and returned. They can find out what each customer likes and dislikes. They can use this information to improve on what they need to do to make GAME a better service to the customers. Security These are ways security is handled only in the sales department. Â Security Guards security guards are used in the sales department to guard retail shops from vandals, thieves and troublemakers. They are trained professionals that can handle all different situations. Â Sensor Barrier this device is used in the sales department in the retail outlets. People have to go through it whenever they want to enter or leave the shop. If it rings then that means the culprit that caused it has an item that has not been bought but in fact is being stolen. It is very useful in cutting down shop robbery. Â Finance Supervisor these are people who have been hired to watch over the people who are involved in the transactions of the money belonging to GAME. So if a worker is seen to be trying to steal some of the companys money, then the supervisor would report the culprit for arrest. PURCHASING DEPARTMENT This is the Hardware and Software used in the Purchasing Department. Hardware Input These are the input devices used only in the Purchasing department. Â Barcode Reader The barcode reader in the purchasing department is used to key in all the items that are being bought in and out of the retailer. It helps it to determine how much of each product is in stock. Hardware Output. These are the output devices used only in the Purchasing department. Ordering Software this software is used to buy products from different manufacturers. Whenever the company is low on a product the ordering software would purchase more of that same product to restock. Security The purchasing department uses only the security stated in the general security section. FINANCE DEPARTMENT This is the Hardware and Software used in the Finance Department. Software Application These are the application software only used in the Sales department. Â BACS (Bankers Automated Clearing Syst.
Friday, November 15, 2019
Characters and Staging of A Streetcar Named Desire Essay -- Tennessee
   In Tennessee Williams' A Streetcar Named Desire, the characters are extremely well defined. In fact, they are so well defined obtuse critics have characterized them as two-dimensional, but Williams drew them that way intentionally so as to underscore the flaws that make their characters so memorable.  Blanche is an aging single Southern woman whose best days are in the past. Blanche has not been able to make the adjustment from when she was the belle of the county at Belle Reeve, her family's southern home, to the harsh realities of her present situation, one in which she has always "depended on the kindness of strangers" (142). All of her attempts at living in reality involve her trying to keep up appearances to match the fantasy "self" she sees in her mind. Stella adjusted to the loss of Belle Reeve better than Blanche, but she cannot resist being submissive to her brutish husband, her way of maintaining an identity. Stanley is all animal passion and male hormones. He works, eats, drinks, plays poker with the guys and has sex. If he has to slap his wife around once in a while to maintain order that's alright by him. Mitch is the perfect mama's boy and he cannot help being at the mercy of his illusions regarding women. He is used to being mothered and he is a middle-aged bachelor who carries around a cigarette case given to him by a formed love interest who died. He is no more in reality where his idealization of women is concerned than Blanch is regarding her feminine appeal to men. Everyone but Stanley is filled with illusions and needs, but Stanley is all passion and animal hunger, hunger he satiates in whatever way pleases him. The characters are reinforced by the dialogue as we see Blanche beg St... ...d we could hear it rumbling on the tracks as Stanley erupts in one of his angry outbursts).  Music of black performers should also be heard occasionally. Music could also accentuate the date between Blanche and Mitch and it could be used effectively to help set the time and tone and flavor of the south during Blanches recollections of Belle Reeve. The character I relate to most is Stanley because it would be fun to play a sensitive brute who only was a slave to his animal passions regardless of anyone else. While it would be hard to surpass the film casting of Vivien Leigh, Marlon Brando, Kim Hunter and Karl Malden in the lead roles, modern actors might include Kathleen Turner (Blanche), Brad Pitt (Stanley), Drew Barrymore (Kim Hunter) and Dabney Coleman (Mitch).  WORKS CITED  Williams, T. A Streetcar Named Desire. Signet Books, NY: 1947.
Tuesday, November 12, 2019
Child Bed fever case study Essay
PART I 1. What were Semmelweis’ initial observations? Answer: Semmelweis’ initial observation was the death rate of women after childbirth. 2. What was the problem at hand? Answer: The problem at hand was more women were dying after childbirth in the ward with male physicians and fewer were dying in the female physician ward. 3. What possible explanatory story might Semmelweis come up with? Answer: An explanatory story that Semmelweis might come up with could be that the women physicians are more understanding to the female anatomy than the males. 4. How might Semmelweis test his suspicions? Answer: Semmelweis might test his suspicions by going to the female physician side and observing the way the females work compared to the way the men work. PART II 1. What might Semmelweis now propose as an explanatory story? Answer: Swmmelweis’ explanatory story might be that there is some sort of infection linked to the death of women and his friend. 2. How could Semmelweis test his new hypothesis? Answer: He could test the women and his friend that died for infections to see if that is the cause of death. PART III 1. What conclusions can be drawn from Semmelweis’ experiment? Answer: Hand washing was the conclusion to Semmelweis’ experiment. He realized that cleanliness was a necessity in keeping the patients from getting very sick and dying. 2. How might Semmelweis revise his original hypothesis or his experiments to gain additional information? Answer: Semmelweis could possibly observe if that is what the female physician ward was doing all along to reduce the rates of mortality among the women they were treating. He may also not only do hand washing but begin to sanitize all equipment before patients are treated. PART IV 1. When presented with what appears to be unequivocal evidence in support of hand washing, why might Semmelweis’ colleagues have dismissed his ideas? Answer: Semmelweis might not have had much evidence to back up the fact that hand washing alone would slow the mortality rate. There was still women dying from childbirth and for those few women there was no explanation. 2. How else might Semmelweis have approached the problem of disseminating his research findings in order to ensure their acceptance? Answer: He could have studied into the hand washing longer and found other things that supported the mortality rates of the few that were dying. He could have also had other people who believed that hand washing was the solution to help support and explain his ideas to his colleagues. 3. What, if any, role did serendipity play in Semmelweis’ story of childbed fever? Answer: I do believe that serendipity did play a role in the story of childbed fever because if Semmelweis’ friend would have never â€Å"accidentally†cut his hand while performing the autopsy from a women who died from the childbed fever and showed the similar symptoms, the research might not have been studied as fast or might not have come up with a solution to the problem of infection (sepsis).
Sunday, November 10, 2019
Old Times and New in “Goodbye, Lenin!”
Old Times and New in Wolfgang Becker’s Goodbye, Lenin! There are many themes in Goodbye, Lenin! The most obvious is the contrast between the old times and the new and the question of nostalgia or embracing the past. Two scenes which show this theme includes the scene when the main character’s mother, Christiane, asks Alex (the main character) for some Spreewald gherkins. The second is when Christiane ventures outside and sees all the changes that have affect East Germany since the collapse of the Berlin Wall.The story unfolds in the year following the collapse of the Berlin Wall in November of 1989. Alexander Kerner constructs the GDR in one room of his family’s apartment in East Berlin for his mother who has recently woken up from a coma. His mother, Christiane Kerner, has experienced nothing of the tumultuous events of 1989-1990. When she regains consciousness the doctor tells Alex that she will not survive another heart attack and to keep her excitement levels at a low.Alex decides to keep the events of the last year a secret and thus keeps the old GDR alive in their apartment. Alex uses systematic disinformation to manipulate his mother’s beliefs. One day, Christiane asks Alex for some Spreewald gherkins, her favourite. Unfortunately, the shops have got rid of their East German products. As he walks around the supermarket all Alex sees are jars of pickles from Holland. These foods were produced and sold in the old East Germany where often it was impossible to produce enough to meet demand.The director, Wolfgang Becker, juxtaposes shots which compares both systems of government (the old and the new). The supermarket shelves have been ‘invaded’ by new brands from Holland and the rest of the world. The differences between the two halves of the city are highlighted by a montage sequence where we see in bland colours the empty shelves of old East Berlin supermarkets. A single, defrosting, bloody chicken lies at the bottom of a huge freezer – this shot is juxtaposed with the vibrant colours of the brightly packaged goods on the shelves of shops in the new Berlin.These images in this scene shows the contrast and lacking that both the old and the new both have. The second scene which portrays the theme of old and new is when Christiane ventures outside of the apartment into Berlin. For Christiane, venturing out into the ‘real world’ means that she must confront this new world around her. For Alex, it means confronting the lies that he has been telling to build up the imaginary world in the apartment. Christiane has to face the changes that have been made in the past years and must see the new.She gazes upon the sights for the first time – West German’s moving into the apartment building, the new western vehicles, and of course the statue of Lenin. Good Bye, Lenin! is a thematically rich film, delving into politics, family dynamics, and, most especially, the contrast be tween the old and the new. The fall of the Berlin Wall was a tumultuous event for East Germany, triggering rapid changes in every aspect of the lives of the people who lived there.Overnight, the economy would be transformed from a socialist system to a capitalist one, Western consumer goods and ideas would come flooding in, and people could pass freely into the Western sector of the city. In these scenes we see the influence of the new on the old. We see Alex trying to keep his mother in the old East Germany by creating a world in their apartment with everything from the old GDR. Christiane eventually ventures outside and sees the new Germany and comes out of this experience with new strength and understanding.
Friday, November 8, 2019
How the crusades changed the c essays
How the crusades changed the c essays How the Crusades Changed the Course of Civilization It all started with Pope Urban IIs call to arms against the Seljek Turks in late 1095. Then next 400 years became a long bloody battle for control of the holy land. Legends were made and kings were destroyed in wars that are still the stuff of fantastic stories almost a thousand years later. Today, in 2004, the Crusades can still be a sensitive subject. There were, of course, people remembered for brave acts of heroism and villainy, but whether the crusades as a whole were a good idea or a bad idea really remains a matter of opinion; an opinion thats definitely driven by what side of the fight one happened to be. However, looking beyond the political and religious motives behind the fighting, the crusades achieved something that perhaps nothing else could have: Two very different civilizations had suddenly made very direct contact with each other on a large scale. Despite the chaos, both sides spent a lot of time learning from one another. Technologies, cultures, knowledge were all shared on and off the field of battle. The general attitudes and world views of both sides of the battles seemed to change entirely as a result of the apparent successes and failures of the conflicts. Civilization in its entirety has never been the same since the crusades. Europe in particular changed drastically, but all parties involved didnt leave the ordeal as they were before. How was the homeland of the Crusaders changed? How dramatically was the Islamic civilization affected? The next several pages will attempt to scratch the surface at how, whatever the true motivation behind it, the crusaders unwittingly changed their civilization, never to be the same again. Pre crusading era, the continent of Europe had found itself in what is known as the Dark Ages. This Europe was unable to present a united front on any level. The closest th ...
Tuesday, November 5, 2019
Definition and Examples of Comparison in Composition
Definition and Examples of Comparison in Composition In composition, comparison is a rhetorical strategy and method of organization in which a writer examines similarities and/or differences between two people, places, ideas, or things.Words and phrases that often signal a comparison include similarly, likewise, by comparison, by the same token, in like manner, in the same way, and in a similar fashion. Comparison (often referred to as comparison and contrast) is one of the classical rhetorical exercises known as the progymnasmata. Comparison/Contrast Essays A Brother of St. Francis, by Grace RhysLaughter, by Joseph AddisonThe Lowest Animal, by Mark TwainLuxuries, by George AdeOf Youth and Age, by Francis BaconOn the Difference Between Wit and Humor, by Charles S. BrooksRed-Bloods and Mollycoddles, by G. Lowes DickinsonTwo Ways of Seeing a River, by Mark TwainWatching Baseball, Playing Softball, by Lubby Juggins Style Scrapbook Comparison in Laurie Lees AppetiteComparison in Sarah Vowells Place Description Etymology From the Latin, compare. Examples and Observations A car is useless in New York, essential everywhere else. The same with good manners.(Mignon McLaughlin, The Complete Neurotics Notebook. Castle Books, 1981)The truth of the matter was, the baby looked very much like a mouse in every way. He was only about two inches high; and he had a mouses sharp nose, a mouses tail, a mouses whiskers, and the pleasant, shy manner of a mouse. Before he was many days old he was not only looking like a mouse but acting like one, toowearing a gray hat and carrying a small cane.(E.B. White, Stuart Little. Harper, 1945)Must a powerful fairy like myself condescend to explain her doings to you who are no better than an ant by comparison, though you think yourself a great king?(Andrew Lang, The Wonderful Sheep. The Blue Fairy Book, 1889)Immigrants in Canada are . . . more culturally similar to the native population than immigrant groups in other nations. Canadian immigrants nationalize at very high rates. They participate in the labor force at rates similar to the native population; their unemployment is lower; their occupational prestige is similar; and their income is the same as the native population.(J.P. Lynch and R.J. Simon, Immigration the World Over. Rowman Littlefield, 2003)establish a clear basis for comparison;make a thorough and specific presentation; andprovide an effective arrangement for the material. Comparison and Contrast EssaysTo gain the most from your use of comparison and contrast, . . . you need to(W.J. Kelly, Strategy and Structure. Allyn and Bacon, 1999)Arranging Details in Comparison and Contrast EssaysOrdering detail in a comparison-contrast essay requires some thought. One possible arrangement is the block pattern whereby all the points about one subject are made (in a block) then all the points about the other subject are made (in a second block). . . .A second possible arrangement for the details of comparison-contrast is the alternating pattern, whereby a point is made for one subject, then for the other. A second point is made for the first subject, then for the other. This alternating pattern continues until all the points are made for both subjects. . . .In general, the block method works better for essays with fewer points of comparison or contrast that are not extensively developed . . ..An alternating pattern is usually a better choice for an essay with many points of comparison and contrast or an essay with extensively developed ideas.(Barbara Fine Clouse, Patterns for a Purpose. McGraw-Hill, 2003) Complaining vs. MoaningVisitors to Britain are rarely able to graspsometimes after decades of residencythe vital distinction its inhabitants make between complaining and moaning. The two activities seem similar, but there is a profound philosophical and practical difference. To complain about something is to express dissatisfaction to someone whom you hold responsible for an unsatisfactory state of affairs; to moan is to express the same thing to someone other than the person responsible. The British are powerfully embarrassed by complaining, and experience an almost physical recoil from people who do it in public. They do love to moan though. The background music of British life is a running aria of moaning about pretty much everythingour weather, our politics, our permanently under-performing national sports teams, our reality-TV-obsessed media, and so on. Moaning, a source of entertainment in its own right, is also an important psychic comfort blanket, a way of venting resentment without taking responsibility for effecting change.(John Lanchester, Party Games. The New Yorker, June 7, 2010) European Football vs. American FootballAlthough European football is the parent of American football, the two games show several major differences. European football, sometimes called association football or soccer, is played in more than 80 countries, making it the most widely played sport in the world. American football, on the other hand, is popular only in the United States and Canada. Soccer is played by 11 players with a round ball. Football, also played by 11 players in somewhat different positions on the field, uses an elongated round ball. Soccer has little body contact between players, and therefore requires no special protective equipment. Football, in which players make maximum use of body contact to block a running ball carrier and his teammates, requires special headgear and padding. In soccer, the ball is advanced toward the goal by kicking it or by butting it with the head. In football, on the other hand, the ball is passed from hand to hand across the opponents goal. These are just a few of the features that distinguish association and American football.(student paragraph, Football and Soccer) A Sexist Interlude by Bill Bryson: Women vs. Men at the Checkout CounterAlthough the store had only just opened, the food hall was busy and there were long queues at the tills. I took a place in a line behind eight other shoppers. They were all women and they all did the same mystifying thing: They acted surprised when it came time to pay. This is something that has been puzzling me for years. Women will stand there watching their items being rung up, and then when the till lady says, Thats four pounds twenty, love, or whatever, they suddenly look as if theyve never done this sort of thing before. They go Oh! and start rooting in a flustered fashion in their handbag for their purse or checkbook, as if no one had told them that this might happen.Men, for all their many shortcomings, like washing large pieces of oily machinery in the kitchen sink or forgetting that a painted door stays wet for more than thirty seconds, are generally pretty good when it comes to paying. They spend their time in line doing a wallet inventory and sorting through their coins. When the till person announces the bill, they immediately hand over an approximately correct amount of money, keep their hands extended for the change however long it takes or however foolish they may begin to look if there is, say, a problem with the till roll, and thenmark thispocket their change as they walk away instead of deciding that now is the time to search for the car keys and reorganize six months worth of receipts.(Bill Bryson, Notes From a Small Island. William Morrow, 1995 Pronunciation: kom-PAR-eh-son Also Known As: comparison and contrast
Sunday, November 3, 2019
Essay questions For Human resource course Example | Topics and Well Written Essays - 1750 words
Questions For Human resource course - Essay Example cruitment and selection of employees, the compensation and benefits system, the documentation work of the entire workforce, and lastly performance appraisals and evaluations comprise of the human resources audit. HR audits are conducted to ensure that the human resources are performing well and the audit identifies the strengths of the workforce and also the areas that require improvements. HR audits can be conducted twice or thrice in a year to ensure that things are working as per requirements and goals and objectives are being attained successfully. The structural changes in the organization may affect the labor market sector, the economy upturns and downturns may cause the labor to make decisions regarding changing jobs and demanding more pays from their respective organizations. The HRM needs to carefully consider the needs of their employees and accordingly address the needs of their employees; policies and benefits package of the employees may require a revision. The strategic human resource plan needs to be developed keeping in view the external environment as well as the internal environment of the organization. The policies, rules and regulation are formed keeping in view the legal environment of the country where the business is operating; the technology is used to ensure that the firm remains competitive. The decisions taken by the human resources department are impacted by the outside forces to a very large extent. The strategic choices that managers should make regarding Equal Employment Opportunities are that they need to ensure there is no biasness in their policies, the compensation and benefits packages should be on fair grounds amongst the workforce. The working conditions should be proper for the workforce and there should be no gender biasness as well. Managers should conduct a job analysis to ensure that they recruit and select the right employees for the respective job so that the roles and duties of the job are fulfilled according to
Friday, November 1, 2019
FM demodulation Essay Example | Topics and Well Written Essays - 1000 words
FM demodulation - Essay Example The PLL has a voltage-controlled oscillator, a phase detector, and a low pass filter connected in a feedback loop. The input voltage determines the frequency of oscillation at the output of the VCO (Sedra 1998). This fosc is equal to the intermediate frequency fi required to be 470 kHz in this case. The circuit is built on a proto board according to the block diagram shown fig1 bellow; The components required are; CD 4046 CMOS Phase-Lock Loop (PLL) integrated circuit Resistors of values; 1k, 10k, 18k (2). Capacitors of values; 0.1?F, 0.01?F, 3900pF and, Breadboard. The actual circuit is realized according to the circuit shown in fig 2 bellow. The circuit components in the PLL providing a centre frequency of 470 kHz are determined according to the equation, fosc = 1/2à ¿RC. Therefore 470000Hz*2à ¿ = 1/RC and taking R = 100K then 1/C =470000* 2à ¿*100000= 3.386pF and the preferred value is 3400nf. The capture range is given by 2fc=1/à ¿ (2à ¿fL/R1)1/2 and for audio the maximum ran ge is 20 kHz and R1 = 1k therefore the frequency of the filter is given by; (2*20000*à ¿) 2 = 2à ¿fL/R1 fL= (2*2000*à ¿)2*1000/2à ¿ = 25.136 GHz and so the filter components are obtained as shown bellow; 25.136*109 = 1/2à ¿RfCf and with Rf taken as 18K then Cf = 1/ (25.136*109*2à ¿*18000) = 35176.4pF The lock in range is given by fmax – fmin and; fmin= 1/R2(C1+32PF) = 1/10000(3900+32)*10^-12 = 25432.35Hz fmax = 1/R1(C1+32PF) + fmin = 1/1000(3900+32)*10^-12 +25432.35 = 279755.85 Hz Hence lock in range = 254323.5 Hz. Also, capture range 2fc = (2K0fpVDD)1/2 K0 =VDD/2= 15/2 =7.5 2fc = (2*7.5*25432.5*15)1/2 = 7564.6Hz Discussion Did the loop demodulate NBFM? The loop demodulates narrow band FM that occupies the frequency range of 0-15kHz as this frequency range lies within the capture range and the lock range of the circuit. Could it be used to demodulate WBFM without any alteration? The loop demodulate the wide band FM as the low pass filter above has a value of 25.136 GHz, which is well above the capture range of WBFM, which is customarily around 10.7 MHz with a system bandwidth of 200 kHz. This bandwidth is within the centre frequency range of 470 kHz (Alencar 2005) What happened to the lock-in and capture range when the loop components were altered? The capture range is low if the cut off frequency of the filter is lower; this is achieved by varying the filter components i.e. using large filter capacitance, and resistor values. On the other hand, the capture range is made large by using lower values of filter components thereby increasing the cut off frequency (Carlson 2002). A wider capture range is desirable as it enables demodulation of WBFM while a small capture range is desirable as it enables the attenuation of high frequency components thereby improving the signal to noise ratio of the system. The lock-in range follows the above relation, as it is also directly proportional to the filter cut off frequency. How would you modify the PLL in ord er to demodulate WBFM? From the relation of WBFM, 2fc = (2K0fpVDD)0.5 it is seen that the capture range 2fc is directly
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